Digital versus Affiliate Marketing: Similarities, Differences, and Exciting Opportunities
Marketing concepts have come a long way in the past few years, and now brands rely on a blend of refined strategies to build awareness and trust among potential customers. Digital marketing is front and center, but it is more nuanced and varied than many people realize. These days, online marketing initiatives incorporate everything from social media to search engine optimization to pay-per-click (PPC) campaigns. Affiliate marketing can also play a role, but even vetted digital marketers often struggle to understand how it functions or why it can be so effective. To clear up any confusion, we have outlined everything you need to know about digital and affiliate marketing — the similarities, the differences, and the numerous reasons why both solutions can prove beneficial for modern marketing strategies. What Is Digital Marketing? A broad practice that examines how we behave in (and what we expect from) virtual environments, digital marketing encompasses the many strategies that brands implement in hopes of attracting attention from — and building stronger connections with — their target audiences. Adobe clarifies the concept with a simple definition: “the use of digital channels to market products.” Digital marketing stands in stark contrast to “traditional” marketing, which typically focuses on print ads, TV, radio, direct mail, and other strategies that were available prior to the internet age. However, this type of media is becoming increasingly capable of integrating digital strategies. Components of Digital Marketing Digital marketing takes many forms, and as electronic offerings continue to expand, so do marketing possibilities. Although the concept of digital marketing centers on electronic communication, this can be facilitated by different platforms or techniques. In today’s market, brands benefit most from implementing a layered approach to digital marketing, which ideally incorporates a variety of strategies for reaching new clients or customers. Top elements worth building into a digital marketing campaign include these. SEO Search engines form the basis for how we navigate the modern web environment. But our user journeys and processes of exploring the web can be heavily shaped through the many strategies that make up search engine optimization (SEO). This is, simply put, the process of improving websites so they are more visible according to Google algorithms and those of other search engines. How this is achieved will vary over time and even among different brands or strategies. Factors that play into optimization include: • Content quality and relevancy • Backlinks indicative of website or brand authority • Keyword optimization (but without “keyword stuffing”) • Page speed and load times • Mobile-friendliness Content Marketing The phrase “Content is king” may sound like a cliché you’ve heard before, yet it still rings true. Web content involves text-based or visual materials that users can view or interact with online. When this is used to drive business outcomes, it is known as content marketing. Blog content is one of the most familiar forms, but various other types of online media also qualify as content. SEO is closely tied to this practice, as the quality and relevance of the content (and its keywords) play a huge role in determining where and how pages rank in search engines. Beyond this, content marketing is valuable because it builds authority and convinces leads — that is, potential customers — that brands are trustworthy. Social Media Marketing Many brands — particularly larger ones — have a strong presence on social media nowadays, as platforms like Instagram, Facebook, and even TikTok allow them to build more durable, authentic connections with leads and loyal customers alike. Social media marketing can involve business pages that share news and general brand messages with followers, although many brands also use paid strategies to reach specific audiences and, ideally, new leads via social media. Pay-Per-Click Marketing PPC marketing functions exactly as its name indicates; every time a particular ad is clicked, the advertiser pays the publisher a predetermined fee. Also referred to as search engine marketing (SEM), this should not be confused with organic search efforts such as SEO, which aim to build a solid foundation over time. Rather, PPC emphasizes swift results, with the opportunity to set and adjust target audiences. The two are very different, but implemented together, they can result in nuanced marketing that is impactful in both the short and long terms. Email Marketing In an age of social media, email still remains as influential as ever. Email marketing campaigns provide diverse opportunities to build brand awareness or to stay as engaged as possible with current and previous customers. These emails can be sent in response to customer inquiries or to share updates via regular newsletters. Common types of marketing emails include: • Welcome emails sent shortly after new customers or clients complete landing page forms or are otherwise added to email lists. • Lead nurturing emails to improve early brand awareness efforts and convince promising leads to convert to customers. • Promotion emails to inform customers of new deals and sales or to drive traffic to online product listings. • Abandoned cart emails that improve the likelihood of conversion after customers have started but not completed purchases or other desired actions. How Do People Make Money With Digital Marketing? Digital marketing can be hugely profitable from a business perspective, as it drives swift improvements in all areas of the sales funnel — generating brand awareness to secure more leads, convincing those leads to sign up for services or complete purchases, and finally, turning those leads into full-blown clients or customers. Similarly, digital marketing grants various types of professionals compelling career opportunities. Many of these involve full-time positions for marketing firms or in marketing departments. Some marketing professionals, however, work as freelancers or consultants, enjoying impressive flexibility and autonomy along the way. Examples of in-demand digital marketing job opportunities include: • Content strategist • Social media manager • SEO specialist • SEM specialist • Digital marketing analyst What Is Affiliate Marketing? Affiliate marketing involves a win-win arrangement where representatives known as affiliates strive to attract attention from customers or clients. They can earn commissions if their efforts lead to desired actions — such as website visits, sales, or signup activity. Investopedia defines the concept as a “marketing scheme in which a company compensates partners for business created from the affiliate’s marketing tactics.” Do You Need Digital Marketing for Affiliate Marketing? There is some crossover between digital and affiliate marketing, largely driven by the current reality that affiliate campaigns mostly take place online. To drive action among leads, affiliates often use familiar strategies such as content marketing, social media, and even email marketing. Affiliates with a thorough understanding of these mediums are more likely to generate necessary traffic and, in turn, score profitable clicks on each affiliate link. How Do People Make Money With Affiliate Marketing? Affiliate marketing initiatives are appealing because they provide the opportunity to earn sizable commissions for every predetermined action that the affiliate facilitates. With sufficient skill and a targeted strategy, it is possible to secure numerous commissions and, ideally, high commission rates. These can vary depending on the brand represented and the affiliate’s experience, but it’s common practice for these digital experts to earn anywhere between 5 percent and 25 percent commission — with most rates settling around 10 percent to 15 percent. In many ways, the affiliate-based money-making process resembles digital marketing in general — creating compelling content, promoting a given brand within that content, and building a genuine connection with the targeted audience. The difference arrives at the beginning of the process, finding the appropriate brand to represent as an affiliate. Even this can resemble the search for the right employer — determining which organization offers the best terms, while also is aligned with personal values and interests. Differences Between Digital and Affiliate Marketing While digital and affiliate marketing hold much in common, there are also significant differences worth considering when determining which avenue to pursue. In large part, these differences revolve around how the marketing professional earns income, who is responsible for which elements of a campaign, and what challenges arise along the way. We’ve highlighted a few of the most noteworthy differences below: Who Does the Marketing? The main distinction between digital and affiliate marketing campaigns? The person or team responsible for putting marketing efforts into action. With affiliate marketing, this effort is mostly led by the affiliate — the person who coordinates with the brand to drive conversions and, if successful, secure commissions. With other marketing efforts, a marketing team or a full-time professional may be the driving force behind any given campaign. Goals The goals of digital and affiliate marketing are similar, with a few subtle distinctions. Digital marketing often aims to develop overall brand awareness, which, although quantifiable, may not lead to the responses typically desired in affiliate marketing campaigns. Additionally, these goals do not necessarily have specific dollar amounts attached. Yes, they will provide a strong return on investment over time, but the exact returns can be difficult to discern at the outset. Meanwhile, affiliate marketing arrangements focus on highly specific goals, which typically relate to the number of clicks on affiliate links. From the affiliate marketer's perspective, these goals may seem more urgent; they determine whether (and to what extent) marketers are able to earn an income. Skills Needed Both standard digital marketing and affiliate campaigns call for an array of carefully honed skills. Communication and creativity are among the most important to generate ideas for impactful campaigns that people will actually notice. Beyond this, core competencies like critical thinking and problem-solving are key, as affiliate and digital marketers alike are charged with finding hidden opportunities in a range of situations. In general, affiliate marketers need to become jacks of all trades, whereas digital marketers have a greater ability to achieve career success specializing in a certain niche (such as social media, SEO, or content strategy). Because affiliate marketers hold the sole responsibility for driving results, they must be proficient in many areas of marketing. A self-starter attitude, complete with plenty of passion, is also crucial. Challenges Digital and affiliate marketing share some sets of challenges — namely, attracting attention when today’s consumers are already inundated with marketing materials. Beyond this, however, the greatest challenge from the affiliate’s perspective arguably involves the need for an entrepreneurial mindset. Affiliates hold full responsibility, and while this can be exciting, it can also be difficult given affiliates’ frequently limited resources. These challenges can be overcome with thorough training and by establishing a solid network of similarly skilled, passionate professionals. The most streamlined and reliable path to success begins with a quality education that touches on the many manifestations of modern marketing while also building soft skills that will always be relevant, no matter how the technology underscoring the marketing world evolves. Start Your Marketing Journey Today Interested in embarking on an exciting career in digital or affiliate marketing? Look to Bryan & Stratton to provide a strong start. We offer several excellent programs that should be of interest to a wide range of aspiring marketers. The Associate of Applied Science in Digital Marketing should provide a thorough overview of the field and have you ready to take on excellent opportunities in just a few years. If you’d like to further your education, the Bachelor of Business Administration in Digital Marketing is a wise choice. Reach out today to learn more.
Marketing concepts have come a long way in the past few years, and now brands rely on a blend of refined strategies to build awareness and trust among potential customers. Digital marketing is front and center, but it is more nuanced and varied than many people realize.These days, online marketing initiatives incorporate everything from social media to search engine optimization to pay-per-click (PPC) campaigns. Affiliate marketing can also play a role, but even vetted digital marketers often struggle to understand how it functions or why it can be so effective.
To clear up any confusion, we have outlined everything you need to know about digital and affiliate marketing — the similarities, the differences, and the numerous reasons why both solutions can prove beneficial for modern marketing strategies.
What Is Digital Marketing?
A broad practice that examines how we behave in (and what we expect from) virtual environments, digital marketing encompasses the many strategies that brands implement in hopes of attracting attention from — and building stronger connections with — their target audiences.
Adobe clarifies the concept with a simple definition: “the use of digital channels to market products.” Digital marketing stands in stark contrast to “traditional” marketing, which typically focuses on print ads, TV, radio, direct mail, and other strategies that were available prior to the internet age. However, this type of media is becoming increasingly capable of integrating digital strategies.
Components of Digital Marketing
Digital marketing takes many forms, and as electronic offerings continue to expand, so do marketing possibilities. Although the concept of digital marketing centers on electronic communication, this can be facilitated by different platforms or techniques.
In today’s market, brands benefit most from implementing a layered approach to digital marketing, which ideally incorporates a variety of strategies for reaching new clients or customers. Top elements worth building into a digital marketing campaign include these.
SEO
Search engines form the basis for how we navigate the modern web environment. But our user journeys and processes of exploring the web can be heavily shaped through the many strategies that make up search engine optimization (SEO).
This is, simply put, the process of improving websites so they are more visible according to Google algorithms and those of other search engines. How this is achieved will vary over time and even among different brands or strategies. Factors that play into optimization include:
• Content quality and relevancy
• Backlinks indicative of website or brand authority
• Keyword optimization (but without “keyword stuffing”)
• Page speed and load times
• Mobile-friendliness
Content Marketing
The phrase “Content is king” may sound like a cliché you’ve heard before, yet it still rings true. Web content involves text-based or visual materials that users can view or interact with online. When this is used to drive business outcomes, it is known as content marketing. Blog content is one of the most familiar forms, but various other types of online media also qualify as content.
SEO is closely tied to this practice, as the quality and relevance of the content (and its keywords) play a huge role in determining where and how pages rank in search engines. Beyond this, content marketing is valuable because it builds authority and convinces leads — that is, potential customers — that brands are trustworthy.
Social Media Marketing
Many brands — particularly larger ones — have a strong presence on social media nowadays, as platforms like Instagram, Facebook, and even TikTok allow them to build more durable, authentic connections with leads and loyal customers alike. Social media marketing can involve business pages that share news and general brand messages with followers, although many brands also use paid strategies to reach specific audiences and, ideally, new leads via social media.
Pay-Per-Click Marketing
PPC marketing functions exactly as its name indicates; every time a particular ad is clicked, the advertiser pays the publisher a predetermined fee. Also referred to as search engine marketing (SEM), this should not be confused with organic search efforts such as SEO, which aim to build a solid foundation over time. Rather, PPC emphasizes swift results, with the opportunity to set and adjust target audiences. The two are very different, but implemented together, they can result in nuanced marketing that is impactful in both the short and long terms.
Email Marketing
In an age of social media, email still remains as influential as ever. Email marketing campaigns provide diverse opportunities to build brand awareness or to stay as engaged as possible with current and previous customers. These emails can be sent in response to customer inquiries or to share updates via regular newsletters. Common types of marketing emails include:
• Welcome emails sent shortly after new customers or clients complete landing page forms or are otherwise added to email lists.
• Lead nurturing emails to improve early brand awareness efforts and convince promising leads to convert to customers.
• Promotion emails to inform customers of new deals and sales or to drive traffic to online product listings.
• Abandoned cart emails that improve the likelihood of conversion after customers have started but not completed purchases or other desired actions.
How Do People Make Money With Digital Marketing?
Digital marketing can be hugely profitable from a business perspective, as it drives swift improvements in all areas of the sales funnel — generating brand awareness to secure more leads, convincing those leads to sign up for services or complete purchases, and finally, turning those leads into full-blown clients or customers.
Similarly, digital marketing grants various types of professionals compelling career opportunities. Many of these involve full-time positions for marketing firms or in marketing departments. Some marketing professionals, however, work as freelancers or consultants, enjoying impressive flexibility and autonomy along the way. Examples of in-demand digital marketing job opportunities include:
• Content strategist
• Social media manager
• SEO specialist
• SEM specialist
• Digital marketing analyst
What Is Affiliate Marketing?
Affiliate marketing involves a win-win arrangement where representatives known as affiliates strive to attract attention from customers or clients. They can earn commissions if their efforts lead to desired actions — such as website visits, sales, or signup activity. Investopedia defines the concept as a “marketing scheme in which a company compensates partners for business created from the affiliate’s marketing tactics.”
Do You Need Digital Marketing for Affiliate Marketing?
There is some crossover between digital and affiliate marketing, largely driven by the current reality that affiliate campaigns mostly take place online. To drive action among leads, affiliates often use familiar strategies such as content marketing, social media, and even email marketing. Affiliates with a thorough understanding of these mediums are more likely to generate necessary traffic and, in turn, score profitable clicks on each affiliate link.
How Do People Make Money With Affiliate Marketing?
Affiliate marketing initiatives are appealing because they provide the opportunity to earn sizable commissions for every predetermined action that the affiliate facilitates. With sufficient skill and a targeted strategy, it is possible to secure numerous commissions and, ideally, high commission rates. These can vary depending on the brand represented and the affiliate’s experience, but it’s common practice for these digital experts to earn anywhere between 5 percent and 25 percent commission — with most rates settling around 10 percent to 15 percent.
In many ways, the affiliate-based money-making process resembles digital marketing in general — creating compelling content, promoting a given brand within that content, and building a genuine connection with the targeted audience. The difference arrives at the beginning of the process, finding the appropriate brand to represent as an affiliate. Even this can resemble the search for the right employer — determining which organization offers the best terms, while also is aligned with personal values and interests.
Differences Between Digital and Affiliate Marketing
While digital and affiliate marketing hold much in common, there are also significant differences worth considering when determining which avenue to pursue. In large part, these differences revolve around how the marketing professional earns income, who is responsible for which elements of a campaign, and what challenges arise along the way. We’ve highlighted a few of the most noteworthy differences below:
Who Does the Marketing?
The main distinction between digital and affiliate marketing campaigns? The person or team responsible for putting marketing efforts into action. With affiliate marketing, this effort is mostly led by the affiliate — the person who coordinates with the brand to drive conversions and, if successful, secure commissions. With other marketing efforts, a marketing team or a full-time professional may be the driving force behind any given campaign.
Goals
The goals of digital and affiliate marketing are similar, with a few subtle distinctions. Digital marketing often aims to develop overall brand awareness, which, although quantifiable, may not lead to the responses typically desired in affiliate marketing campaigns. Additionally, these goals do not necessarily have specific dollar amounts attached. Yes, they will provide a strong return on investment over time, but the exact returns can be difficult to discern at the outset.
Meanwhile, affiliate marketing arrangements focus on highly specific goals, which typically relate to the number of clicks on affiliate links. From the affiliate marketer's perspective, these goals may seem more urgent; they determine whether (and to what extent) marketers are able to earn an income.
Skills Needed
Both standard digital marketing and affiliate campaigns call for an array of carefully honed skills. Communication and creativity are among the most important to generate ideas for impactful campaigns that people will actually notice. Beyond this, core competencies like critical thinking and problem-solving are key, as affiliate and digital marketers alike are charged with finding hidden opportunities in a range of situations.
In general, affiliate marketers need to become jacks of all trades, whereas digital marketers have a greater ability to achieve career success specializing in a certain niche (such as social media, SEO, or content strategy). Because affiliate marketers hold the sole responsibility for driving results, they must be proficient in many areas of marketing. A self-starter attitude, complete with plenty of passion, is also crucial.
Challenges
Digital and affiliate marketing share some sets of challenges — namely, attracting attention when today’s consumers are already inundated with marketing materials. Beyond this, however, the greatest challenge from the affiliate’s perspective arguably involves the need for an entrepreneurial mindset. Affiliates hold full responsibility, and while this can be exciting, it can also be difficult given affiliates’ frequently limited resources.
These challenges can be overcome with thorough training and by establishing a solid network of similarly skilled, passionate professionals. The most streamlined and reliable path to success begins with a quality education that touches on the many manifestations of modern marketing while also building soft skills that will always be relevant, no matter how the technology underscoring the marketing world evolves.
Start Your Marketing Journey Today
Interested in embarking on an exciting career in digital or affiliate marketing? Look to Bryan & Stratton to provide a strong start. We offer several excellent programs that should be of interest to a wide range of aspiring marketers.
The Associate of Applied Science in Digital Marketing should provide a thorough overview of the field and have you ready to take on excellent opportunities in just a few years. If you’d like to further your education, the Bachelor of Business Administration in Digital Marketing is a wise choice. Reach out today to learn more.
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- Exploring Law Enforcement Careers: The Difference Between Criminal Justice and Forensic ScienceMany people are captivated by the idea of working in law enforcement. There's something enticing and exciting about working to ensure the law is upheld and justice is served. For those who are beginning to research law enforcement careers, it's important to differentiate between the criminal justice and forensic science fields. What Is Criminal Justice? The field of criminal justice revolves around implementing law enforcement policies and protocols — and delivering justice when an individual is charged with a crime. Criminal justice degree programs provide students with the knowledge and skills needed to become a specialist in the industry. Coursework often focuses on layers of the criminal justice system, the psychology behind criminal behavior, preventing criminal behavior, and the best techniques and tactics to use when responding to a criminal report. What Is Forensic Science? Forensic science is a niche area within the law enforcement industry focused on analyzing and testing evidence and criminal data in order to accurately investigate a crime. The field of forensic science relies heavily on the scientific method, ensuring that forensic experts lean on a data-based and evidence-based approach to investigation. This industry blends chemistry, biology, sociology, and psychology into the world of criminal justice. 3 Components of Criminal Justice The structure of the criminal justice system in the United States can be broken down into three key components: Police Police officers and other law enforcement officials are considered the first layer of the criminal justice system, largely because this is the first component of the system with which any individual citizen will interact. Police officers and other law enforcement professionals are visible in every community and at the local, state, and national levels. Police officers work to enforce the laws in a given region, respond to criminal reports, make arrests when necessary, maintain accurate reporting, and investigate crimes when needed. Courts The second layer of the criminal justice system is the courts. In the U.S., an individual who has been charged with a crime is innocent until proven guilty, and the court system works to determine whether an individual has committed the crime with which they have been charged. In the event that a person is convicted of a crime by a jury of their peers, the court system will impose a sentence on them that is relative to the crime committed. Corrections The third layer of the criminal justice system is corrections. In the U.S., individuals who have been arrested may spend time in jail while they await formal charges. If they are sentenced for a crime, they may have to serve a term in prison. Those who have been released from prison may be subject to ongoing parole to monitor their progress and ideally determine that they have reformed their ways. Branches of Forensic Science The forensic science field is growing exponentially, particularly as law enforcement officers are looking for refined evidence and data-based analysis as they complete their investigations. These are some of the most well-known branches of the forensic science field: Forensic Psychology Forensic psychology is one of the newest branches of forensic science, according to the American Psychological Association. Forensic psychology is defined as the practice of implementing clinical psychological practice within the layers of the criminal justice system, with most forensic psychologists working to perform psychological assessments of any individuals involved with the criminal justice system. Forensic Anthropology Forensic anthropology is a subset of the anthropology field. Forensic anthropologists often study human remains that are collected from crime scenes to determine the cause of death or identify any trauma that occurred to the body. These professionals also work to estimate when exactly the individual died, based on the evidence collected from the remains. Digital Forensics In today's virtual world, digital evidence has become a critical component of nearly every type of criminal investigation. Digital forensics is an up-and-coming branch of forensic science focused on collecting, identifying, analyzing, and reporting on electronic data related to a criminal investigation. The goal of digital forensics investigations is to harvest all relevant data from involved devices and ensure the data can be utilized within the courtroom. Forensic Accounting Forensic accounting is a branch of forensic science that requires professionals to have a background in accounting as well as an advanced understanding of criminal justice. Forensic accountants work to investigate financial crimes, explain financial criminal activity to the courts, and assist with asset recovery efforts. Forensic Toxicology Forensic toxicology is the study of how chemicals are involved in a particular crime. For example, a forensic toxicologist may work to determine if a person was under the influence of drugs or alcohol at the time a crime was committed. Toxicology findings often play a vital role in an investigation and can have a significant impact on the courts findings. And Many More! Additional branches within the field of forensic science include: • Forensic engineering • Forensic pathology • Forensic entomology • Forensic odontology Criminal Justice Careers Within the criminal justice industry, there are numerous career opportunities. These are some of the job positions for which you may be qualified if you earn a degree in criminal justice. Law Enforcement Officer Sheriffs, police officers, and other law enforcement professionals are common roles that graduates with a criminal justice degree pursue. A law enforcement officer is charged with ensuring that the laws of the local municipality, county, or state are abided by. The Bureau of Labor Statistics (BLS) notes that law enforcement officers take on a wide range of responsibilities — like patrolling, directing traffic, investigating accidents or criminal reports, arresting suspects, and working to make sure the duties of the court are carried out effectively. Correctional Officer A correctional officer is a law enforcement professional who works to maintain order and enforce security protocols at a correctional facility, such as a jail or prison. According to the Bureau of Labor Statistics (BLS), correctional officers often come into direct contact with criminals, which can increase the danger or risk of the position. They are typically responsible for guarding the facility. Bailiff A bailiff strives to maintain order and enforce security protocols within a courtroom. In any courtroom, there is a bailiff standing guard to ensure the judge is protected and that the matters of the court can continue in an orderly fashion. If a person acts out in court, the bailiff has the ability to apprehend the individual and remove them from the courtroom. A bailiff also may assist with bringing the defendant into and out of the courtroom. Juvenile Probation Officer Juvenile probation officers are specialized law enforcement professionals who work with minors under the age of 18 who have been charged with a crime or otherwise involved in the criminal justice system. They are responsible for monitoring the young people whose cases they manage and ensuring they remain in compliance with court orders. This can include regular visits to the individual's home or school, but the frequency will vary based on the individual case. Security Guard A security guard typically works for a private security company and provides protection for a particular facility or an individual client. Security guards play an integral role in preventing crime and protecting their clients, and their responsibilities can include patrolling, monitoring the entrances or exits of a facility, monitoring for suspicious behavior, and responding in the event that an alarm goes off. Forensic Science Careers After earning a criminal justice associate degree, you may find that you want to continue your studies in order to become a forensic scientist. Although a specialized degree program may be necessary to work in this field, you will find that the effort is worthwhile. These are some opportunities available for forensic scientists: Forensic Investigator Forensic investigators generally arrive at crime scenes alongside law enforcement officers to begin collecting evidence scientifically so it can later be preserved and presented in the courtroom. The job responsibilities of forensic investigators can include taking photographs of the crime scene as well as collecting fingerprints or bodily fluids from the scene. Forensic investigators often work to analyze evidence in forensic laboratories. Evidence Technician Similar to forensic investigators, evidence technicians arrive at the scene of the crime to collect and preserve evidence. Their job is to use precise collection methods in order to be sure all evidence is properly saved so it can be used in court. In addition, evidence technicians may be responsible for properly storing evidence. Computer Forensic Analyst Computer forensic analysts are tasked with collecting, analyzing, and preserving digital data related to a specific crime. Computer forensic analysts work to retrieve data from physical and virtual devices that may be found at a crime scene, process and preserve all digital data related to a crime, reconstruct the series of events that led to the crime, and work to develop preventive measures to protect an individual or organization from further criminal activity. Fingerprint Technician Fingerprint technicians are forensic scientists who work to analyze, interpret, and compare fingerprint data to determine who was involved in a crime. A fingerprint technician position is ideal for a forensic science professional who would prefer not to work directly at crime scenes. Forensic Pathologist A forensic pathologist is not only a forensic scientist but also a medical doctor. Professionals in this role are responsible for performing autopsies after a suspicious, unnatural, or unexpected death occurs. As their work involves both medical and legal elements, they often work closely with examiners during an investigation. What About Criminology? While criminal justice focuses on the practical application of law enforcement, criminology emphasizes the academic understanding of criminal behavior. According to Indeed, students who pursue a degree in criminology will complete coursework about the psychology or sociology behind criminal behavior and the factors that may lead a person toward a life of crime. Criminologists may also work in law enforcement settings, but they often take on a more research-based, organizational role in the workplace. Start Your Journey in Criminal Justice by Enrolling at Bryant & Stratton At Bryant & Stratton College, we can provide you with the foundation you need to launch a dynamic career in law enforcement. These criminal justice programs include an associate degree in criminal justice studies, a Criminal Justice and Security Services diploma, and a variety of human and legal services programs. Our strength lies in offering skills-based, career-focused degree programs and certificates, allowing you to quickly launch your career and begin carving your path forward.
- Graphic Design vs. The Arts: Visual, Fine, and DigitalSome of the finest works of art spanning history are also some of the hardest to define. By their very nature, art and its expressions frequently elude the confines of specific definitions, categorizations, or interpretations. On the other hand, certain genres and forms of art aim to communicate a targeted message or convey a particular emotion. Between visual art and graphic design, graphic design takes a more goal-oriented and communicative approach, often for the purpose of spreading messages, information, and ideas in a visual way. Of course, this is not to say a graphic designer cannot be an artist (or vice versa); in fact, many people’s decision to pursue graphic design is sparked by an interest in or practice of art as a hobby. Not to mention that graphic design can certainly be considered a form of art, whereas most renderings of art are not graphic design. Given the undeniable overlap of and gray area between the visual arts and graphic design, we delve into their key differences below—comparing and contrasting the main types of art and examining them against graphic design as both an art and a practical career path. What Is Graphic Design? A form of applied art, graphic design combines text and pictures (aka “graphics”) in published material with a specific purpose in mind. This creative discipline involves the use of visual elements, typography, and layout to communicate messages, information, or ideas. It is the art and practice of planning and arranging visual content to convey a specific message or achieve a particular purpose. Graphic designers use various design principles, tools, and techniques to create visually appealing and effective designs for a wide range of applications. What Is Art? While “the arts” refers to a broad spectrum of creative, performative endeavors, art in the visual sense can be defined as expressions of human imagination and emotions that are appreciated for their beauty or sentimental power. The concept of art is complex and multifaceted, and it has been a subject of debate and discussion for centuries. What one person considers art, another may not. Plus, artistic movements and styles have evolved over time. For instance, contemporary art often pushes the boundaries of traditional definitions, challenging viewers to reconsider their understanding of what constitutes art. Some purists may consider only the finest, most detailed pieces to be “real” art, while others may argue that anyone has the ability to make art. Ultimately, art is a form of creative self-expression encompassing a vast range of human activities, practices, and works that evoke emotional, intellectual, or aesthetic responses in those who experience it. Unlike graphic design, which often has a defined starting point and objective, art may exist outside the bounds of clear beginning and end points and express a totally new idea when inspiration strikes. Visual Arts “Visual art” is a more encompassing term referring to all forms of art that primarily rely on visual elements. Visual art can serve a multitude of purposes, be they functional, decorative, or commercial, making it a diverse and versatile category within the broader realm of artistic expression. Common examples of visual art forms include: • Painting – The application of pigments to a surface, typically canvas or paper, using a variety of techniques and styles • Sculpture – Three-dimensional artworks created by shaping or carving materials such as stone, wood, metal, or clay • Drawing – Making two-dimensional images using pencils, charcoal, ink, or other materials on paper or other surfaces • Printmaking – Techniques like etching, woodcut, lithography, and silkscreening to create multiple copies of an image from an original plate or block • Photography and Videography – The art of capturing images and videos using cameras and photographic techniques Fine Arts Historically, the fine arts—or “beautiful” arts, in some translations—embodied works of painting, sculpture, architecture, music, and poetry. However, in a modern context, most consider fine art a subset of visual artwork that is culturally valuable, significant, or historically esteemed for its aesthetic and expressive qualities. Fine art stands apart from popular art and entertainment in that its consumers—at least in theory—need a refined sense of judgment and aesthetics to fully appreciate it. In contrast to other visual arts, fine art focuses on portraying beauty, unrestricted by the need for practical applications. Famous examples of fine art include Michelangelo’s painting The Creation of Adam and the architecture of the Colosseum in Rome. Digital Arts Also known as new media art, multimedia art, or electronic art, digital art is created using digital technology such as computer-generated imagery, animations, and interactive installations. This includes forms of video art, which may present elements of storytelling, documentary, or experimental visuals. When considering graphic design versus graphic art, the latter involves producing visual materials that relay stories and emotions to viewers through digital media. The work may incorporate more abstract principles and techniques than a graphic designer generally would. Graphic artists use software, photography, or other digital tools for projects like creating book covers, cartoon and video game animations, art for ads, designs for décor, or images and storyboards for TV or movies. Graphic Design vs. Visual Arts Though the lines are sometimes blurred between the visual arts and graphic design, let’s dive into the key differences between the work of a graphic designer and that of the art forms described above. Who Creates the Work, and for Whom? Artists typically create artwork as a form of self-expression based on their own vision and personal interests. While some artists may take commissions, many make art for the sake of art, without direct client input or commercial goals. Some artists might work for museums as exhibition curators, which can be an excellent way to put their skills to use without actually producing any art. Most graphic design professionals hold a degree in graphic design, as opposed to other artists, who might have earned a Bachelor of Fine Arts or be otherwise professionally trained in their niche. Graphic designers often work on client-commissioned projects, following specific guidelines and objectives set by the clients or businesses for tasks related to branding, advertising, or promotional materials. Clients have diverse needs for graphic designers to develop work for: • Layouts for websites or apps • Layouts for newspapers, magazines, or other publications • Brand identity, including color schemes and logos • Packaging for products • Signs for stores, billboards, or events What Are the Goals? Graphic design is primarily focused on creating visual content with a predetermined purpose, many times for commercial or communication purposes. Graphic designers use visual elements, typography, and layout to convey information, promote services, or communicate a specific message. Compared to artists, graphic designers are typically more focused on functional aspects, such as legibility, clarity, and user experience. They aim to create designs that are visually appealing but also serve a practical purpose, such as marketing a product or delivering information. Their work is usually intended to solve specific design problems and meet the needs of clients or businesses. Art may not always have a clear and direct commercial or communicative intent. The arts incorporate a broader range of creative expression, and although art can certainly communicate ideas and emotions, its primary purpose is often subjective—meant for self-expression, the exploration of concepts, or simply aesthetic enjoyment. Artists generally create work that is more open to interpretation and prioritizes their own vision. How Is the Art Created? Though the term “graphics” can encompass both physical and digital images, nowadays almost all graphic design work is performed on computers. However, skills in illustration or drawing by hand would come in handy, as graphic designers often whip up rough sketches to help outline how a design might look on a page. Graphic designers work with various print and digital media, including websites, logos, brochures, posters, and advertisements. They use digital tools and software like Adobe Creative Suite, including Photoshop, Illustrator, and InDesign; Sketch; Figma; and more to create and manipulate visual content. Artists work with a wide range of mediums, tools, and techniques, including painting, drawing, sculpture, photography, and more. The choice of medium and technique is generally driven by the artist’s creative expression and intent, as there are countless ways to create art these days. Where Do They Work? In addition to taking more traditional routes or working for larger companies, graphic designers can be self-employed or specialize in particular niches or industries based on their interests and skill sets. Graphic designers may work for: • Advertising agencies • In-house design departments • Marketing and PR firms • Web and digital design firms • Print and online publishing organizations • Government and nonprofit organizations • Design, motion graphics, or animation studios • Product design and packaging projects • Exhibition and environmental design projects • Gaming or fashion companies • Online and brick-and-mortar retailers • Themselves, as freelancers Meanwhile, artists might work for: • Studios • Galleries • Museums • Film and animation studios • Art schools and universities • Workshops and art retreats • Theater companies • Art therapy practices • Online platforms • Themselves, as freelancers at home, in a studio, or in public spaces Start Your Graphic Design Journey With Bryant & Stratton Graphic design is a versatile field; with applications across many industries, these professionals can carve a unique path for themselves where their passions and technical training can work in tandem. Aside from its creative aspects, effective graphic design can also have a significant impact on how people perceive and engage with digital content, making it a crucial part of modern communication and marketing efforts. Interested in turning your knack for art and design into a career? At Bryant & Stratton College, we offer design degree programs such as the Associate of Applied Science in Graphic Design (AAS) that explore elements of quality design through in-depth courses. Our graphic design degree program provides practical, hands-on experience to help ensure students are job-ready. If this sounds up your alley, get in touch with Bryant & Stratton today by requesting more information online.
- Paralegal to Lawyer: Is It the Right Career Path for You?Paralegals are essential components of the American legal system. Far from being secretaries or administrative assistants, they have special legal knowledge and training that enables them to work closely with lawyers. While it is possible to become a paralegal without a college degree, having an associate degree in paralegal studies may make it easier to find work in the field. It will also equip you with valuable skills and the legal knowledge you need to succeed. Additionally, having a paralegal degree can be a solid stepping stone on the path to becoming a lawyer. Is a Paralegal a Lawyer? A paralegal is not a lawyer, but they can perform several of the same legal functions. For instance, a paralegal can review client files, conduct legal research, prepare legal documents, interview witnesses, and assist the attorney at trial. They must do this work under the direct supervision of an attorney. Paralegals cannot try cases, sign pleadings, or take depositions. Instead, it's their job to act as a sort of advanced legal assistant, performing multiple tasks for the attorney they work for. Can a Paralegal Become a Lawyer? How? Anyone with the right education and training can become a lawyer. However, the career trajectory for becoming a lawyer may be expedited for paralegals because they already have some legal training. Also, paralegals employed in the industry already have many of the skills needed to transition into a lawyer role. Requirements to work in the paralegal profession vary from state to state, but many paralegals begin their careers with associate degrees. In this instance, the next step toward becoming a lawyer would be to earn a bachelor's degree. Perhaps surprisingly, there is no specific field you must pursue to qualify for law school—but a well-rounded liberal arts background is recommended. Bachelor's Degree A bachelor's degree requires 120 college credits, which equates to around four years of schooling. Those with prior education in related fields may be able to transfer applicable credits over to their bachelor's degree program, meaning they can earn their degree more quickly and at less expense. This is especially true for students who hold associate degrees in paralegal studies. Traditionally, anyone with a bachelor's degree can attend law school, so what you study in college isn't as important as your overall performance and grade point average (GPA). Gaining admission into the law school of your choice is likely to be competitive. These schools are notoriously picky about whom they choose. For this reason, you must earn the highest grades you possibly can while maintaining excellent character throughout your college education. Law School Admission Test (LSAT) Another crucial step toward transitioning from paralegal to lawyer is to score well on the LSAT. Those who take the test earn scores ranging between 120 and 180. If you have your eye on a top-notch law school, you should aim for the highest score you can get, or at least around 170. You may be surprised to learn, however, that several top law schools no longer require applicants to take the LSAT. Is the LSAT Required to Become a Lawyer? The answer to this question depends on the school you wish to attend. Some schools no longer require the LSAT for several reasons. The test is not only one of the most difficult college entrance exams in the world, but it's also expensive to take, costing several hundred dollars for each attempt. In addition, the LSAT is offered only four times a year, and studying for it is immensely time-consuming. These reasons come together to make the test an unnecessary burden, according to several renowned schools. Colleges that no longer require the LSAT for admission include: • Harvard University • Yale University • Stanford University • Columbia University • Cornell University • Georgetown University In lieu of the LSAT, your choice of law school may require the Graduate Record Exam (GRE) or the Graduate Management Admission Test (GMAT). The key takeaway is to make sure you're familiar with the individual requirements of each school you apply to. And you'll want to make these inquiries early on. This ensures you'll be able to meet or exceed the minimum requirements for acceptance once you're ready to enroll. Law School Once you have applied and been accepted into law school, you can expect to spend an additional three years of full-time study to earn your Juris Doctor (JD), which is the degree you need to work as a licensed lawyer in the United States. In law school, you will become an expert in the intricacies of the American legal system. You'll also learn how to interact with clients and conduct yourself in a court of law. State Bar After you've obtained your juris doctorate degree, you must then sit for the state bar exam offered by the American Bar Association. The Uniform Bar Exam was developed by the National Conference of Bar Examiners; in order to work as a lawyer in the U.S., a passing score is required. The test contains these parts: 1. Multistate Essay Examination 2. Multistate Performance Test tasks 3. Multistate Bar Examination The test is offered twice a year, once in February and once in July, over a two-day period. In addition to the exam, bar examiners also research an applicant's background and delve into their character to ensure they're a proper fit for the role. Law License Once you have earned your Juris Doctor and passed the bar exam (and the character and fitness portions of the review), you'll complete a swearing-in ceremony before the court. At this point, you will have a license and be able to practice as a lawyer in your state. The state bar will issue you an ID number, which then accompanies your signature on legal documents. Once you earn your license, you must work to keep it. This means modeling upstanding behavior. It may also require the completion of continuing legal education (CLE) classes periodically. If you fail to maintain the requirements of your licensure, your license can be suspended or revoked. Your First Job as an Attorney! At this point, you may begin counseling clients and performing all the permitted duties of a lawyer in the state in which you practice. You'll need strong communication skills, the confidence to be persuasive, and a thorough understanding of the law. This will be the beginning of your career as a lawyer. Why Start Your Legal Career as a Paralegal Is it an easy jump from paralegal to lawyer? Although no one would refer to the process as simple, it may be somewhat less challenging if you've already worked in the legal field as a paralegal. You'll already have some legal knowledge and be familiar with the type of work a lawyer does. There are several good reasons to consider beginning the process from the position of paralegal. Less Time to Enter the Legal Field With your existing training and experience, it may take you less time. Transferring credits from an associate degree into a bachelor's degree program could shave up to two years off the typical four years required. Some colleges may also award credit hours based on life experience. This is ideal for students who are already employed as paralegals. Work Experience The knowledge and experience you've already gained by working as a paralegal may give you a better understanding of most of your coursework. In other words, the coursework may feel easier than it otherwise might, and you may be able to earn a higher GPA with less effort thanks to your prior work experience. Hands-On Knowledge As a paralegal, you'll already have hands-on, real-world training in the legal arena. Your insider knowledge may make it easier to master many of the concepts required. You'll have more realistic expectations, too. Due to your familiarity with the duties required of legal professionals, there's less risk you'll grow to regret your choice of career. Work (and Earn Money) While Becoming a Lawyer As a paralegal, you'll have the distinct advantage of working within the legal field as you move toward your law degree. Because most of your work is comparable to that of a legal assistant, each task you perform may make it much easier to succeed in school. Exposure to Things Covered at Law School Your paralegal experience could also expose you to unique legal situations you would normally not encounter as a first- or second-year law student. You may be able to explore these experiences in greater depth in the classroom. Develop Soft Skills Working as a paralegal could help you learn most of what you need to know to be a successful lawyer. It also fosters useful soft skills, such as communication, collaboration, and emotional intelligence. You'll become an effective problem-solver and be able to creatively think your way around obstacles. Paralegal Skills Make a Self-Sufficient Attorney As a paralegal, the tasks you perform are of high value to the lawyers you work for. Once you become a lawyer yourself, you may employ your own paralegal. However, if there comes a time you find yourself without one, your prior experience could help you be much more self-sufficient at the job. Start Your Legal Journey With Bryant & Stratton College If you would like to pursue a legal career and are interested in learning more about the paralegal profession, we invite you to explore the programs available at Bryant & Stratton College—with locations in New York, Ohio, Virginia, and Wisconsin. You may also complete many programs online or in a hybrid learning environment. Our Associate of Applied Science in Paralegal Studies can be completed either way. The same is true for our Legal Office Assistant diploma. Both could prepare you for future success at a law firm. Bryant & Stratton College has been helping students achieve their career goals for more than 160 years. Our dedication to excellence is exemplary, and though education has changed greatly over the course of the past few decades, Bryant & Stratton College is proud to offer traditional and nontraditional students the flexibility they need to be successful. To know more about our diverse program offerings, request information today.
- To The NBA and BackBryant & Stratton men’s basketball coach Damone Brown has had a storied basketball career. From humble beginnings in Buffalo to Division 1 college basketball to the NBA to international play, Coach Brown has excelled at every level of the sport. In his time as a coach with Bryant & Stratton, he has led the Buffalo Bobcats to appearances in the United States Collegiate Athletic Association (USCAA) National Tournament each of his years with the team, highlighted by a national runner-up finish in 2021-22. Last season, Brown helped the Buffalo Bobcats achieve a program-best 24 wins and a number three seed in the national tournament. Since Brown came on board, the Bobcats have held wins over opponents at the NCAA II and III, NAIA I and II, NJCAA, and USCAA I and II levels. Where the Journey Began The path to Coach Brown’s career began at an early age, stemming from a trip to the local Boys & Girls Club with his older brother. “I want to say I was in sixth grade,” said Brown. “I walked into the club, and I picked up a basketball and it kind of felt natural to me. I started playing in grammar school in seventh grade, and I started taking it seriously once I got into high school.” While basketball came to Brown naturally, it took a while before he would come into his own. His first year playing as a freshman was fun, though playing time was scarce. That was, until he met his mentor, Stan Martin. “I met Stan through my best friend, Terrell,” said Brown. “Stan wanted to put together a team for a summer league called the Randy Smith League. Stan already had Terrell as one of his players, and he came by my house one day, we talked for a minute, and he put me on the team. From that day on, he’s been a role model. A real father figure, mentor, coach; whatever he needed to be for us.” That mentorship turned Brown’s budding career around. “We worked out a lot over the summer,” said Brown. “I came back sophomore year and became a starter on a team. Once that happened, everything just took off. I made All States and got Player of the Year. I think I received every kind of award you could get in Western New York by the time I graduated.” Collegiate Career While Brown’s college aspirations were humble when he started playing in high school, his success created multiple avenues to choose from when it came time to decide where to attend. “Like I said, when I first started playing in high school, I didn’t really play a lot, so my thoughts were to go to one of the local colleges or go play at a school like Brockport,” said Brown. “That would have been good, but as I started playing basketball more and growing and getting better and getting out to see more of it, I wanted more. So, by the time I got to my senior year, I kind of had the pick of the litter as far as where I wanted to go.” “There were a few different schools I was looking at, like Michigan and UCLA,” continued Brown. “But I set my sights on Syracuse University. They had just won the national championship, and while it was away from home, it was still close enough that my family could come see me play. I could get away, but if I needed to get home, I was two hours away. Plus, they had everything that I wanted. They had a great basketball tradition. Having a chance to play in the Dome was phenomenal, not to mention playing for a Hall of Fame coach like Jim Boeheim. Everything I could ask for was right there.” Brown’s time with Syracuse mirrored that of his time in high school. “My first year, I didn’t really play a lot,” said Brown. “By the time my sophomore year came around, maybe the fifth game of the year, I became a starter and never looked back. My time there was good. As I was talking to coaches, they said that I could have a chance to play in the NBA if I did certain things, like get stronger, become a more consistent rebounder, and lock in and focus in on the game.” The Big Show Brown would have a chance to play in the NBA, but not before a lot of hard work after his college career ended. “Our last game was in March, and draft day was June 28, so for March, April, and May, I was constantly on the move,” said Brown. “I went and worked out with 18 different NBA teams. I was traveling from city to city. I went to Phoenix for a week to play. I went to Memphis. Before Memphis, I was in Vancouver. I was in Toronto, Minnesota, Boston, Orlando, Atlanta, all over the place. There was a big camp in Chicago, so I was out there for a week working out. When I wasn’t traveling, I was back in Syracuse working out with the coaches, making sure I was in tune and ready to go. So, it was definitely a grind, but it’s an experience that I wouldn’t change for the world.” From Syracuse to Philly After receiving his degree in Information Science and Technology from Syracuse, Brown was drafted into the NBA by the Philadelphia 76ers. While Brown acclimated to the NBA well, he found that the biggest difference was in the vernacular. “Game-wise, I felt like I could hold my own, but it’s like learning different languages. The language in college may be different compared to the NBA, but it means the same thing. So, it may be the same play, but in the NBA, they call it something else. So, it was a learning curve, but I was always confident in my game and my skill set. I felt that I could hold my own out there. That didn’t waver.” While Brown felt comfortable in the league, he found himself playing with, and against, his basketball heroes, which could be intimidating. “I remember the first time walking into the gym and I’m playing with Allen Iverson,” said Brown. “What helped me out a little bit was that I had a Syracuse guy as my teammate. Derek Coleman was my teammate in my rookie year, so he took me under his wing and showed me how to handle myself on the road and how to handle myself as a pro. But walking into a gym and playing with Allen Iverson was like, wow. My first NBA game was against Minnesota and Kevin Garnett. That’s the player I looked up to. I see myself in him a little bit, as a tall forward who can do more than just posting up and playing different aspects of the game. So, just to walk in and see him was something.” Post-NBA Career Brown played with the 76ers for a year and a half, then moved around the league playing for teams like the Toronto Raptors, the New Jersey Nets, and the Washington Wizards. His career took a shift when he started playing internationally. “The first place I played overseas was Korea, and then I went to Japan. I played in the Netherlands. I played in China. I’ve played in a few places. I was always told, ‘Play the game as long as you can.’ And I was fortunate to play over 10 years of professional basketball. I ended up tearing my Achilles the day after Kobe Bryant tore his Achilles. I could have gone back and finished playing overseas, but by that time, I had started coaching my son in high school, and I decided to get into coaching. I just felt like I could stay a part of the game and not have to travel far away from home.” Coaching, as it turned out, came naturally for Brown. “I just tried to take a little from what all my coaches that I’ve ever played for gave me and give it to them,” said Brown. “I had a chance to play for some Hall of Fame coaches, starting with Coach Boeheim. I played for Larry Brown, who’s a Hall of Fame coach. I played for Lenny Wilkins, who was a Hall of Fame coach. Even Stan and some of the stuff that he taught me at an early age, I still use now.” Why Bryant & Stratton Coach Brown came to Bryant & Stratton because he saw the potential in the Buffalo Bobcats program and the players. He was excited to use all the lessons he learned and shape the skills of his players and team. Brown said that having a coach with an NBA background can offer a unique perspective on the game. It can also act as a powerful motivator and role model for student-athletes. “Coaching has helped me learn that you have to have patience and good listening skills and be understanding. You’re always learning as a coach. I learn from my players every day.” Having played at the highest level of professional basketball, he possesses a deep understanding of the nuances, strategies, and demands of the sport. This knowledge is invaluable for his players looking to make their mark in the basketball world. He shares his firsthand experiences, real-life examples, and insider tips that help his players develop their skills. His success story can serve as a reminder that with hard work, dedication, and the right guidance, college athletes can achieve their dreams of playing at the professional level. Click here to learn more about Bryant & Stratton’s men’s basketball program.
- Not All Pay Is In DollarsDirect Support Professionals (DSPs) are the backbone of the intellectual and developmental disabilities (I/DD) system. They provide assistance to people with developmental disabilities to live independent, productive lives. According to Melody Johnson, director of learning and professional development at ARC of Monroe, it is a demanding but beyond rewarding job. “Our nearly 500 DSPs at ARC of Monroe inspire, encourage, and empower people with life challenges to be integrated into their communities and achieve their fullest potential,” Johnson said. “We rely so heavily on them. They are an integral part of people’s lives. And the bonds they make with those they support are beautiful to see.” According to the American Association on Intellectual and Developmental Disabilities (AAIDD), the stability of the direct support workforce has been a long-standing issue across disability service systems. AAIDD estimated that nationally, there are more than 1 million new direct support positions to be filled. In New York State, one in four, or roughly 25%, of DSP positions are vacant, according to a recent survey by New York Disability Advocates. This growing demand — combined with the limited availability of training and education — has uncovered a unique opportunity. Answering the Call Seeing a strong need, the Bryant & Stratton College Workforce Solutions group met with ARC of Monroe and built a four-week training program designed for DSPs. The content of the program revolves around the 23 DSP Competencies and the DSP Code of Ethics, endorsed by the New York State Office for People With Developmental Disabilities (OPWDD) and the National Alliance for Direct Support Professionals (NADSP). Candidates who successfully complete the program will become full-time DSPs at ARC of Monroe. The program runs five days a week. From Monday through Thursday, participants have classroom instruction at Bryant & Stratton’s Henrietta campus. On Fridays, students shadow ARC of Monroe team members across its 30 residential homes and numerous day programs. Each cohort will comprise a maximum of 15 students. No I/DD experience is required to join this program. Students will be paid $14.20 per hour to start and, upon completion, receive a salary increase to $17.75 per hour. In return, participants are required to make a one-year commitment to that role within ARC of Monroe. Built Different. For You. “There was nothing like this, so we built it,” said Mike Mariani, Bryant & Stratton College Rochester campus director. “Our Workforce Solutions group has done an amazing job working with ARC of Monroe to develop a customized paid training program. And even better, students who complete the program get a raise and a job! We are thrilled to be a partner on this innovative approach.” The Core Competencies that guide DSPs include seven goal areas, covering all aspects of the person’s life and also emphasize the importance of professionalism in direct support: • Putting People First • Building and Maintaining Positive Relationships • Demonstrating Professionalism • Supporting Good Health • Supporting Safety • Having a Home • Being Active and Productive in Society Within each goal, there are competency areas defined by specific skills that can be demonstrated by a DSP in their work. These include a wide range of technical skills, such as medication administration, as well as value-based skills, such as advocating for the individual being supported. The Wage Game While some health aides and personal care attendants are typically considered essential, DSPs — those who work with people with I/DDs to help them stay as independent as possible by, for example, helping them to eat, dress, and wash themselves — are not. And when these positions are vacant, it leaves many without the support they need for a good quality of life and to live successfully in the community. In August 2022, Governor Kathy Hochul announced that the New York State OPWDD entered into a $10 million partnership with the NADSP. The goal was to expand opportunities for professional credentialing for DSPs in the developmental disabilities field throughout New York State. “We are thrilled that we can offer paid training. It’s a game changer,” said Governor Hochul. Offering 11 degrees and five diploma programs, Bryant & Stratton College Workforce Solutions prepares students for the rigorous, fast-paced, and rewarding aspects of people care. We help build an organization’s talent pipeline and prepare employees for a wide range of clinical and nonclinical roles. “Building this training course for ARC of Monroe is a great example of how we broadly approach problem-solving for our partners and organizations,” said Mariani. “We know that 76% of healthcare business leaders report a talent shortage in key roles. Building a talent pipeline, addressing skills gaps, and developing, engaging, and retaining employees is a primary focus.” Become a Personal Care Aide According to the Bureau of Labor Statistics, job prospects for Personal Care Aides are expected to be excellent over the coming years. The agency projects a job growth rate of 37% for this occupation between 2016 and 2026. Personal Care Aides work in a variety of settings, including skilled nursing facilities, hospitals, group homes, residential centers, assisted living facilities, and private homes. Enrollment in the Medical Assisting associate degree program at Bryant & Stratton College is one path toward becoming qualified to work as a Personal Care Aide. In some states, students working toward a Medical Assisting associate degree may qualify to take the competency exam for Personal Care Aide certification/licensure based on their studies in that program. Many students take advantage of that opportunity as a means of gaining practical experience in the healthcare field and earning a paycheck as they work to earn their Medical Assistant credentials.
- The Bryant & Stratton College Early Childhood ProgramBryant & Stratton College has been providing comprehensive, career-focused education for more than 170 years and plays a role in preparing educators who, in turn, shape the future of our youngest learners. The Early Childhood Program stands as a testament to the college's commitment to providing top-tier education at all levels. This program is dedicated to preparing future educators with the knowledge, skills, and expertise required to excel in the early childhood education field. The Bryant & Stratton College Early Childhood Program plays a vital role in shaping the educational landscape, specifically in the early childhood education sector. What is Early Childhood Education? Early childhood education, sometimes abbreviated to ECE, is centered around the education of children no older than eight years old. This includes informal and formal education. These years are times when children go through a tremendous amount of development and brain growth, and skilled educators can partner with parents to help them with their children’s educational needs along the way. The schooling a child receives in this early part of their lives will make lasting impacts on them throughout childhood, adolescence, and beyond. A degree in early childhood education lets you enter a career where you’re positively affecting children’s lives every single day. Why is Early Childhood Education Important? The years from birth through the third grade are the years when children learn how to interact with other children, express emotions in a healthy way, and perform some fundamental educational tasks, like reading and basic math. From the moment a child is born, they start learning. Early childhood is a time when the brain grows and develops tremendously, which makes educators a vital part of a healthy child’s development. Early education helps set the groundwork for success in education and in the workforce. Educators in this field provide safe, structured places for children to discover their world, play with their peers, and learn. Formal testing and grades are rare, but children are encouraged to use their senses to explore the world around them. They also are able to develop the motor and social skills they need for future educational success within a safe, supportive environment. A degree in early childhood education can open the door to several rewarding career options. Many people will often work as teachers or aides in preschools and elementary schools, but this is not the only place that people trained in early childhood can find employment. They may also work as nannies, providers in childcare centers, and even school counselors. The careers available to you will depend on your level of education, but here are some popular choices. Careers with a Diploma A diploma in early childhood care is not a full two-year degree. It often can be completed in a year or less. While it is not a degree, it does open the door to some career options, including: Childcare Worker - A childcare worker works with kids in a daycare or other childcare setting. They are often not responsible for lesson planning but will do care-oriented tasks, help with classroom management and keep the facility clean and sanitary for the children. Preschool Teacher Assistant / Aide - A preschool teacher’s aide works alongside a preschool teacher to help the teacher and students achieve educational goals. They may implement lesson plans, assist in classroom management and take care of the physical needs of the children in the preschool so the teacher can focus on the educational needs. Daycare Assistant Teacher - An assistant teacher has fewer responsibilities than a head classroom teacher but still attends to the educational needs of the students. Actual lesson planning and curriculum selection are outside of this job's scope, but the assistant teacher may spend time teaching. They will also coordinate snacks and activities to help their students thrive. Careers with an Associate Degree If you have an associate degree in early childhood education, you will have greater opportunities, including potential leadership roles, in the early childhood world. An applied science degree in early childhood education is a two-year degree that adds education training to the child development training offered through a diploma program. This means these professionals are often in the role of educator. Some career options include: Daycare Center Administrator - A daycare center administrator oversees the daily operations of the daycare. They may interact with children, but they also interact with parents and ensure the business side of the daycare operates correctly. They may be the ultimate decision-makers in the facility. Preschool Teacher - The additional training of an associate degree qualifies an individual to work as a preschool teacher. Preschool teachers teach early reading and math skills, color identification, social studies, and social/emotional skills in order to prepare students for kindergarten. Preschools are more academic in nature than daycare centers, but they also allow for plenty of time for children to play, as play is vital to the young child's development. Toddler Teacher - Toddler teachers work in preschools that accept children ages 2 and under. They need to have a thorough understanding of child development to encourage their charges to reach developmental milestones safely. This is where an associate degree in early childhood comes into play. More Degrees, More Options Bryant & Stratton College offers several high-quality choices for early childhood education diplomas and degrees that can lead to early childhood certification. A diploma and associate degree are often considered the starting point for a career in education. The more training and credentials early childhood professionals have, the greater their career outcomes will be due to their greater understanding of the development and needs of the youngest students. Working with young children is a gratifying career. If you are passionate about young children and want to make a difference in their lives, a career in early childhood education is a good fit. It starts with the right training.