- Exploring Law Enforcement Careers: The Difference Between Criminal Justice and Forensic ScienceMany people are captivated by the idea of working in law enforcement. There's something enticing and exciting about working to ensure the law is upheld and justice is served. For those who are beginning to research law enforcement careers, it's important to differentiate between the criminal justice and forensic science fields. What Is Criminal Justice? The field of criminal justice revolves around implementing law enforcement policies and protocols — and delivering justice when an individual is charged with a crime. Criminal justice degree programs provide students with the knowledge and skills needed to become a specialist in the industry. Coursework often focuses on layers of the criminal justice system, the psychology behind criminal behavior, preventing criminal behavior, and the best techniques and tactics to use when responding to a criminal report. What Is Forensic Science? Forensic science is a niche area within the law enforcement industry focused on analyzing and testing evidence and criminal data in order to accurately investigate a crime. The field of forensic science relies heavily on the scientific method, ensuring that forensic experts lean on a data-based and evidence-based approach to investigation. This industry blends chemistry, biology, sociology, and psychology into the world of criminal justice. 3 Components of Criminal Justice The structure of the criminal justice system in the United States can be broken down into three key components: Police Police officers and other law enforcement officials are considered the first layer of the criminal justice system, largely because this is the first component of the system with which any individual citizen will interact. Police officers and other law enforcement professionals are visible in every community and at the local, state, and national levels. Police officers work to enforce the laws in a given region, respond to criminal reports, make arrests when necessary, maintain accurate reporting, and investigate crimes when needed. Courts The second layer of the criminal justice system is the courts. In the U.S., an individual who has been charged with a crime is innocent until proven guilty, and the court system works to determine whether an individual has committed the crime with which they have been charged. In the event that a person is convicted of a crime by a jury of their peers, the court system will impose a sentence on them that is relative to the crime committed. Corrections The third layer of the criminal justice system is corrections. In the U.S., individuals who have been arrested may spend time in jail while they await formal charges. If they are sentenced for a crime, they may have to serve a term in prison. Those who have been released from prison may be subject to ongoing parole to monitor their progress and ideally determine that they have reformed their ways. Branches of Forensic Science The forensic science field is growing exponentially, particularly as law enforcement officers are looking for refined evidence and data-based analysis as they complete their investigations. These are some of the most well-known branches of the forensic science field: Forensic Psychology Forensic psychology is one of the newest branches of forensic science, according to the American Psychological Association. Forensic psychology is defined as the practice of implementing clinical psychological practice within the layers of the criminal justice system, with most forensic psychologists working to perform psychological assessments of any individuals involved with the criminal justice system. Forensic Anthropology Forensic anthropology is a subset of the anthropology field. Forensic anthropologists often study human remains that are collected from crime scenes to determine the cause of death or identify any trauma that occurred to the body. These professionals also work to estimate when exactly the individual died, based on the evidence collected from the remains. Digital Forensics In today's virtual world, digital evidence has become a critical component of nearly every type of criminal investigation. Digital forensics is an up-and-coming branch of forensic science focused on collecting, identifying, analyzing, and reporting on electronic data related to a criminal investigation. The goal of digital forensics investigations is to harvest all relevant data from involved devices and ensure the data can be utilized within the courtroom. Forensic Accounting Forensic accounting is a branch of forensic science that requires professionals to have a background in accounting as well as an advanced understanding of criminal justice. Forensic accountants work to investigate financial crimes, explain financial criminal activity to the courts, and assist with asset recovery efforts. Forensic Toxicology Forensic toxicology is the study of how chemicals are involved in a particular crime. For example, a forensic toxicologist may work to determine if a person was under the influence of drugs or alcohol at the time a crime was committed. Toxicology findings often play a vital role in an investigation and can have a significant impact on the courts findings. And Many More! Additional branches within the field of forensic science include: • Forensic engineering • Forensic pathology • Forensic entomology • Forensic odontology Criminal Justice Careers Within the criminal justice industry, there are numerous career opportunities. These are some of the job positions for which you may be qualified if you earn a degree in criminal justice. Law Enforcement Officer Sheriffs, police officers, and other law enforcement professionals are common roles that graduates with a criminal justice degree pursue. A law enforcement officer is charged with ensuring that the laws of the local municipality, county, or state are abided by. The Bureau of Labor Statistics (BLS) notes that law enforcement officers take on a wide range of responsibilities — like patrolling, directing traffic, investigating accidents or criminal reports, arresting suspects, and working to make sure the duties of the court are carried out effectively. Correctional Officer A correctional officer is a law enforcement professional who works to maintain order and enforce security protocols at a correctional facility, such as a jail or prison. According to the Bureau of Labor Statistics (BLS), correctional officers often come into direct contact with criminals, which can increase the danger or risk of the position. They are typically responsible for guarding the facility. Bailiff A bailiff strives to maintain order and enforce security protocols within a courtroom. In any courtroom, there is a bailiff standing guard to ensure the judge is protected and that the matters of the court can continue in an orderly fashion. If a person acts out in court, the bailiff has the ability to apprehend the individual and remove them from the courtroom. A bailiff also may assist with bringing the defendant into and out of the courtroom. Juvenile Probation Officer Juvenile probation officers are specialized law enforcement professionals who work with minors under the age of 18 who have been charged with a crime or otherwise involved in the criminal justice system. They are responsible for monitoring the young people whose cases they manage and ensuring they remain in compliance with court orders. This can include regular visits to the individual's home or school, but the frequency will vary based on the individual case. Security Guard A security guard typically works for a private security company and provides protection for a particular facility or an individual client. Security guards play an integral role in preventing crime and protecting their clients, and their responsibilities can include patrolling, monitoring the entrances or exits of a facility, monitoring for suspicious behavior, and responding in the event that an alarm goes off. Forensic Science Careers After earning a criminal justice associate degree, you may find that you want to continue your studies in order to become a forensic scientist. Although a specialized degree program may be necessary to work in this field, you will find that the effort is worthwhile. These are some opportunities available for forensic scientists: Forensic Investigator Forensic investigators generally arrive at crime scenes alongside law enforcement officers to begin collecting evidence scientifically so it can later be preserved and presented in the courtroom. The job responsibilities of forensic investigators can include taking photographs of the crime scene as well as collecting fingerprints or bodily fluids from the scene. Forensic investigators often work to analyze evidence in forensic laboratories. Evidence Technician Similar to forensic investigators, evidence technicians arrive at the scene of the crime to collect and preserve evidence. Their job is to use precise collection methods in order to be sure all evidence is properly saved so it can be used in court. In addition, evidence technicians may be responsible for properly storing evidence. Computer Forensic Analyst Computer forensic analysts are tasked with collecting, analyzing, and preserving digital data related to a specific crime. Computer forensic analysts work to retrieve data from physical and virtual devices that may be found at a crime scene, process and preserve all digital data related to a crime, reconstruct the series of events that led to the crime, and work to develop preventive measures to protect an individual or organization from further criminal activity. Fingerprint Technician Fingerprint technicians are forensic scientists who work to analyze, interpret, and compare fingerprint data to determine who was involved in a crime. A fingerprint technician position is ideal for a forensic science professional who would prefer not to work directly at crime scenes. Forensic Pathologist A forensic pathologist is not only a forensic scientist but also a medical doctor. Professionals in this role are responsible for performing autopsies after a suspicious, unnatural, or unexpected death occurs. As their work involves both medical and legal elements, they often work closely with examiners during an investigation. What About Criminology? While criminal justice focuses on the practical application of law enforcement, criminology emphasizes the academic understanding of criminal behavior. According to Indeed, students who pursue a degree in criminology will complete coursework about the psychology or sociology behind criminal behavior and the factors that may lead a person toward a life of crime. Criminologists may also work in law enforcement settings, but they often take on a more research-based, organizational role in the workplace. Start Your Journey in Criminal Justice by Enrolling at Bryant & Stratton At Bryant & Stratton College, we can provide you with the foundation you need to launch a dynamic career in law enforcement. These criminal justice programs include an associate degree in criminal justice studies, a Criminal Justice and Security Services diploma, and a variety of human and legal services programs. Our strength lies in offering skills-based, career-focused degree programs and certificates, allowing you to quickly launch your career and begin carving your path forward.
- Graphic Design vs. The Arts: Visual, Fine, and DigitalSome of the finest works of art spanning history are also some of the hardest to define. By their very nature, art and its expressions frequently elude the confines of specific definitions, categorizations, or interpretations. On the other hand, certain genres and forms of art aim to communicate a targeted message or convey a particular emotion. Between visual art and graphic design, graphic design takes a more goal-oriented and communicative approach, often for the purpose of spreading messages, information, and ideas in a visual way. Of course, this is not to say a graphic designer cannot be an artist (or vice versa); in fact, many people’s decision to pursue graphic design is sparked by an interest in or practice of art as a hobby. Not to mention that graphic design can certainly be considered a form of art, whereas most renderings of art are not graphic design. Given the undeniable overlap of and gray area between the visual arts and graphic design, we delve into their key differences below—comparing and contrasting the main types of art and examining them against graphic design as both an art and a practical career path. What Is Graphic Design? A form of applied art, graphic design combines text and pictures (aka “graphics”) in published material with a specific purpose in mind. This creative discipline involves the use of visual elements, typography, and layout to communicate messages, information, or ideas. It is the art and practice of planning and arranging visual content to convey a specific message or achieve a particular purpose. Graphic designers use various design principles, tools, and techniques to create visually appealing and effective designs for a wide range of applications. What Is Art? While “the arts” refers to a broad spectrum of creative, performative endeavors, art in the visual sense can be defined as expressions of human imagination and emotions that are appreciated for their beauty or sentimental power. The concept of art is complex and multifaceted, and it has been a subject of debate and discussion for centuries. What one person considers art, another may not. Plus, artistic movements and styles have evolved over time. For instance, contemporary art often pushes the boundaries of traditional definitions, challenging viewers to reconsider their understanding of what constitutes art. Some purists may consider only the finest, most detailed pieces to be “real” art, while others may argue that anyone has the ability to make art. Ultimately, art is a form of creative self-expression encompassing a vast range of human activities, practices, and works that evoke emotional, intellectual, or aesthetic responses in those who experience it. Unlike graphic design, which often has a defined starting point and objective, art may exist outside the bounds of clear beginning and end points and express a totally new idea when inspiration strikes. Visual Arts “Visual art” is a more encompassing term referring to all forms of art that primarily rely on visual elements. Visual art can serve a multitude of purposes, be they functional, decorative, or commercial, making it a diverse and versatile category within the broader realm of artistic expression. Common examples of visual art forms include: • Painting – The application of pigments to a surface, typically canvas or paper, using a variety of techniques and styles • Sculpture – Three-dimensional artworks created by shaping or carving materials such as stone, wood, metal, or clay • Drawing – Making two-dimensional images using pencils, charcoal, ink, or other materials on paper or other surfaces • Printmaking – Techniques like etching, woodcut, lithography, and silkscreening to create multiple copies of an image from an original plate or block • Photography and Videography – The art of capturing images and videos using cameras and photographic techniques Fine Arts Historically, the fine arts—or “beautiful” arts, in some translations—embodied works of painting, sculpture, architecture, music, and poetry. However, in a modern context, most consider fine art a subset of visual artwork that is culturally valuable, significant, or historically esteemed for its aesthetic and expressive qualities. Fine art stands apart from popular art and entertainment in that its consumers—at least in theory—need a refined sense of judgment and aesthetics to fully appreciate it. In contrast to other visual arts, fine art focuses on portraying beauty, unrestricted by the need for practical applications. Famous examples of fine art include Michelangelo’s painting The Creation of Adam and the architecture of the Colosseum in Rome. Digital Arts Also known as new media art, multimedia art, or electronic art, digital art is created using digital technology such as computer-generated imagery, animations, and interactive installations. This includes forms of video art, which may present elements of storytelling, documentary, or experimental visuals. When considering graphic design versus graphic art, the latter involves producing visual materials that relay stories and emotions to viewers through digital media. The work may incorporate more abstract principles and techniques than a graphic designer generally would. Graphic artists use software, photography, or other digital tools for projects like creating book covers, cartoon and video game animations, art for ads, designs for décor, or images and storyboards for TV or movies. Graphic Design vs. Visual Arts Though the lines are sometimes blurred between the visual arts and graphic design, let’s dive into the key differences between the work of a graphic designer and that of the art forms described above. Who Creates the Work, and for Whom? Artists typically create artwork as a form of self-expression based on their own vision and personal interests. While some artists may take commissions, many make art for the sake of art, without direct client input or commercial goals. Some artists might work for museums as exhibition curators, which can be an excellent way to put their skills to use without actually producing any art. Most graphic design professionals hold a degree in graphic design, as opposed to other artists, who might have earned a Bachelor of Fine Arts or be otherwise professionally trained in their niche. Graphic designers often work on client-commissioned projects, following specific guidelines and objectives set by the clients or businesses for tasks related to branding, advertising, or promotional materials. Clients have diverse needs for graphic designers to develop work for: • Layouts for websites or apps • Layouts for newspapers, magazines, or other publications • Brand identity, including color schemes and logos • Packaging for products • Signs for stores, billboards, or events What Are the Goals? Graphic design is primarily focused on creating visual content with a predetermined purpose, many times for commercial or communication purposes. Graphic designers use visual elements, typography, and layout to convey information, promote services, or communicate a specific message. Compared to artists, graphic designers are typically more focused on functional aspects, such as legibility, clarity, and user experience. They aim to create designs that are visually appealing but also serve a practical purpose, such as marketing a product or delivering information. Their work is usually intended to solve specific design problems and meet the needs of clients or businesses. Art may not always have a clear and direct commercial or communicative intent. The arts incorporate a broader range of creative expression, and although art can certainly communicate ideas and emotions, its primary purpose is often subjective—meant for self-expression, the exploration of concepts, or simply aesthetic enjoyment. Artists generally create work that is more open to interpretation and prioritizes their own vision. How Is the Art Created? Though the term “graphics” can encompass both physical and digital images, nowadays almost all graphic design work is performed on computers. However, skills in illustration or drawing by hand would come in handy, as graphic designers often whip up rough sketches to help outline how a design might look on a page. Graphic designers work with various print and digital media, including websites, logos, brochures, posters, and advertisements. They use digital tools and software like Adobe Creative Suite, including Photoshop, Illustrator, and InDesign; Sketch; Figma; and more to create and manipulate visual content. Artists work with a wide range of mediums, tools, and techniques, including painting, drawing, sculpture, photography, and more. The choice of medium and technique is generally driven by the artist’s creative expression and intent, as there are countless ways to create art these days. Where Do They Work? In addition to taking more traditional routes or working for larger companies, graphic designers can be self-employed or specialize in particular niches or industries based on their interests and skill sets. Graphic designers may work for: • Advertising agencies • In-house design departments • Marketing and PR firms • Web and digital design firms • Print and online publishing organizations • Government and nonprofit organizations • Design, motion graphics, or animation studios • Product design and packaging projects • Exhibition and environmental design projects • Gaming or fashion companies • Online and brick-and-mortar retailers • Themselves, as freelancers Meanwhile, artists might work for: • Studios • Galleries • Museums • Film and animation studios • Art schools and universities • Workshops and art retreats • Theater companies • Art therapy practices • Online platforms • Themselves, as freelancers at home, in a studio, or in public spaces Start Your Graphic Design Journey With Bryant & Stratton Graphic design is a versatile field; with applications across many industries, these professionals can carve a unique path for themselves where their passions and technical training can work in tandem. Aside from its creative aspects, effective graphic design can also have a significant impact on how people perceive and engage with digital content, making it a crucial part of modern communication and marketing efforts. Interested in turning your knack for art and design into a career? At Bryant & Stratton College, we offer design degree programs such as the Associate of Applied Science in Graphic Design (AAS) that explore elements of quality design through in-depth courses. Our graphic design degree program provides practical, hands-on experience to help ensure students are job-ready. If this sounds up your alley, get in touch with Bryant & Stratton today by requesting more information online.
- Paralegal to Lawyer: Is It the Right Career Path for You?Paralegals are essential components of the American legal system. Far from being secretaries or administrative assistants, they have special legal knowledge and training that enables them to work closely with lawyers. While it is possible to become a paralegal without a college degree, having an associate degree in paralegal studies may make it easier to find work in the field. It will also equip you with valuable skills and the legal knowledge you need to succeed. Additionally, having a paralegal degree can be a solid stepping stone on the path to becoming a lawyer. Is a Paralegal a Lawyer? A paralegal is not a lawyer, but they can perform several of the same legal functions. For instance, a paralegal can review client files, conduct legal research, prepare legal documents, interview witnesses, and assist the attorney at trial. They must do this work under the direct supervision of an attorney. Paralegals cannot try cases, sign pleadings, or take depositions. Instead, it's their job to act as a sort of advanced legal assistant, performing multiple tasks for the attorney they work for. Can a Paralegal Become a Lawyer? How? Anyone with the right education and training can become a lawyer. However, the career trajectory for becoming a lawyer may be expedited for paralegals because they already have some legal training. Also, paralegals employed in the industry already have many of the skills needed to transition into a lawyer role. Requirements to work in the paralegal profession vary from state to state, but many paralegals begin their careers with associate degrees. In this instance, the next step toward becoming a lawyer would be to earn a bachelor's degree. Perhaps surprisingly, there is no specific field you must pursue to qualify for law school—but a well-rounded liberal arts background is recommended. Bachelor's Degree A bachelor's degree requires 120 college credits, which equates to around four years of schooling. Those with prior education in related fields may be able to transfer applicable credits over to their bachelor's degree program, meaning they can earn their degree more quickly and at less expense. This is especially true for students who hold associate degrees in paralegal studies. Traditionally, anyone with a bachelor's degree can attend law school, so what you study in college isn't as important as your overall performance and grade point average (GPA). Gaining admission into the law school of your choice is likely to be competitive. These schools are notoriously picky about whom they choose. For this reason, you must earn the highest grades you possibly can while maintaining excellent character throughout your college education. Law School Admission Test (LSAT) Another crucial step toward transitioning from paralegal to lawyer is to score well on the LSAT. Those who take the test earn scores ranging between 120 and 180. If you have your eye on a top-notch law school, you should aim for the highest score you can get, or at least around 170. You may be surprised to learn, however, that several top law schools no longer require applicants to take the LSAT. Is the LSAT Required to Become a Lawyer? The answer to this question depends on the school you wish to attend. Some schools no longer require the LSAT for several reasons. The test is not only one of the most difficult college entrance exams in the world, but it's also expensive to take, costing several hundred dollars for each attempt. In addition, the LSAT is offered only four times a year, and studying for it is immensely time-consuming. These reasons come together to make the test an unnecessary burden, according to several renowned schools. Colleges that no longer require the LSAT for admission include: • Harvard University • Yale University • Stanford University • Columbia University • Cornell University • Georgetown University In lieu of the LSAT, your choice of law school may require the Graduate Record Exam (GRE) or the Graduate Management Admission Test (GMAT). The key takeaway is to make sure you're familiar with the individual requirements of each school you apply to. And you'll want to make these inquiries early on. This ensures you'll be able to meet or exceed the minimum requirements for acceptance once you're ready to enroll. Law School Once you have applied and been accepted into law school, you can expect to spend an additional three years of full-time study to earn your Juris Doctor (JD), which is the degree you need to work as a licensed lawyer in the United States. In law school, you will become an expert in the intricacies of the American legal system. You'll also learn how to interact with clients and conduct yourself in a court of law. State Bar After you've obtained your juris doctorate degree, you must then sit for the state bar exam offered by the American Bar Association. The Uniform Bar Exam was developed by the National Conference of Bar Examiners; in order to work as a lawyer in the U.S., a passing score is required. The test contains these parts: 1. Multistate Essay Examination 2. Multistate Performance Test tasks 3. Multistate Bar Examination The test is offered twice a year, once in February and once in July, over a two-day period. In addition to the exam, bar examiners also research an applicant's background and delve into their character to ensure they're a proper fit for the role. Law License Once you have earned your Juris Doctor and passed the bar exam (and the character and fitness portions of the review), you'll complete a swearing-in ceremony before the court. At this point, you will have a license and be able to practice as a lawyer in your state. The state bar will issue you an ID number, which then accompanies your signature on legal documents. Once you earn your license, you must work to keep it. This means modeling upstanding behavior. It may also require the completion of continuing legal education (CLE) classes periodically. If you fail to maintain the requirements of your licensure, your license can be suspended or revoked. Your First Job as an Attorney! At this point, you may begin counseling clients and performing all the permitted duties of a lawyer in the state in which you practice. You'll need strong communication skills, the confidence to be persuasive, and a thorough understanding of the law. This will be the beginning of your career as a lawyer. Why Start Your Legal Career as a Paralegal Is it an easy jump from paralegal to lawyer? Although no one would refer to the process as simple, it may be somewhat less challenging if you've already worked in the legal field as a paralegal. You'll already have some legal knowledge and be familiar with the type of work a lawyer does. There are several good reasons to consider beginning the process from the position of paralegal. Less Time to Enter the Legal Field With your existing training and experience, it may take you less time. Transferring credits from an associate degree into a bachelor's degree program could shave up to two years off the typical four years required. Some colleges may also award credit hours based on life experience. This is ideal for students who are already employed as paralegals. Work Experience The knowledge and experience you've already gained by working as a paralegal may give you a better understanding of most of your coursework. In other words, the coursework may feel easier than it otherwise might, and you may be able to earn a higher GPA with less effort thanks to your prior work experience. Hands-On Knowledge As a paralegal, you'll already have hands-on, real-world training in the legal arena. Your insider knowledge may make it easier to master many of the concepts required. You'll have more realistic expectations, too. Due to your familiarity with the duties required of legal professionals, there's less risk you'll grow to regret your choice of career. Work (and Earn Money) While Becoming a Lawyer As a paralegal, you'll have the distinct advantage of working within the legal field as you move toward your law degree. Because most of your work is comparable to that of a legal assistant, each task you perform may make it much easier to succeed in school. Exposure to Things Covered at Law School Your paralegal experience could also expose you to unique legal situations you would normally not encounter as a first- or second-year law student. You may be able to explore these experiences in greater depth in the classroom. Develop Soft Skills Working as a paralegal could help you learn most of what you need to know to be a successful lawyer. It also fosters useful soft skills, such as communication, collaboration, and emotional intelligence. You'll become an effective problem-solver and be able to creatively think your way around obstacles. Paralegal Skills Make a Self-Sufficient Attorney As a paralegal, the tasks you perform are of high value to the lawyers you work for. Once you become a lawyer yourself, you may employ your own paralegal. However, if there comes a time you find yourself without one, your prior experience could help you be much more self-sufficient at the job. Start Your Legal Journey With Bryant & Stratton College If you would like to pursue a legal career and are interested in learning more about the paralegal profession, we invite you to explore the programs available at Bryant & Stratton College—with locations in New York, Ohio, Virginia, and Wisconsin. You may also complete many programs online or in a hybrid learning environment. Our Associate of Applied Science in Paralegal Studies can be completed either way. The same is true for our Legal Office Assistant diploma. Both could prepare you for future success at a law firm. Bryant & Stratton College has been helping students achieve their career goals for more than 160 years. Our dedication to excellence is exemplary, and though education has changed greatly over the course of the past few decades, Bryant & Stratton College is proud to offer traditional and nontraditional students the flexibility they need to be successful. To know more about our diverse program offerings, request information today.
- To The NBA and BackBryant & Stratton men’s basketball coach Damone Brown has had a storied basketball career. From humble beginnings in Buffalo to Division 1 college basketball to the NBA to international play, Coach Brown has excelled at every level of the sport. In his time as a coach with Bryant & Stratton, he has led the Buffalo Bobcats to appearances in the United States Collegiate Athletic Association (USCAA) National Tournament each of his years with the team, highlighted by a national runner-up finish in 2021-22. Last season, Brown helped the Buffalo Bobcats achieve a program-best 24 wins and a number three seed in the national tournament. Since Brown came on board, the Bobcats have held wins over opponents at the NCAA II and III, NAIA I and II, NJCAA, and USCAA I and II levels. Where the Journey Began The path to Coach Brown’s career began at an early age, stemming from a trip to the local Boys & Girls Club with his older brother. “I want to say I was in sixth grade,” said Brown. “I walked into the club, and I picked up a basketball and it kind of felt natural to me. I started playing in grammar school in seventh grade, and I started taking it seriously once I got into high school.” While basketball came to Brown naturally, it took a while before he would come into his own. His first year playing as a freshman was fun, though playing time was scarce. That was, until he met his mentor, Stan Martin. “I met Stan through my best friend, Terrell,” said Brown. “Stan wanted to put together a team for a summer league called the Randy Smith League. Stan already had Terrell as one of his players, and he came by my house one day, we talked for a minute, and he put me on the team. From that day on, he’s been a role model. A real father figure, mentor, coach; whatever he needed to be for us.” That mentorship turned Brown’s budding career around. “We worked out a lot over the summer,” said Brown. “I came back sophomore year and became a starter on a team. Once that happened, everything just took off. I made All States and got Player of the Year. I think I received every kind of award you could get in Western New York by the time I graduated.” Collegiate Career While Brown’s college aspirations were humble when he started playing in high school, his success created multiple avenues to choose from when it came time to decide where to attend. “Like I said, when I first started playing in high school, I didn’t really play a lot, so my thoughts were to go to one of the local colleges or go play at a school like Brockport,” said Brown. “That would have been good, but as I started playing basketball more and growing and getting better and getting out to see more of it, I wanted more. So, by the time I got to my senior year, I kind of had the pick of the litter as far as where I wanted to go.” “There were a few different schools I was looking at, like Michigan and UCLA,” continued Brown. “But I set my sights on Syracuse University. They had just won the national championship, and while it was away from home, it was still close enough that my family could come see me play. I could get away, but if I needed to get home, I was two hours away. Plus, they had everything that I wanted. They had a great basketball tradition. Having a chance to play in the Dome was phenomenal, not to mention playing for a Hall of Fame coach like Jim Boeheim. Everything I could ask for was right there.” Brown’s time with Syracuse mirrored that of his time in high school. “My first year, I didn’t really play a lot,” said Brown. “By the time my sophomore year came around, maybe the fifth game of the year, I became a starter and never looked back. My time there was good. As I was talking to coaches, they said that I could have a chance to play in the NBA if I did certain things, like get stronger, become a more consistent rebounder, and lock in and focus in on the game.” The Big Show Brown would have a chance to play in the NBA, but not before a lot of hard work after his college career ended. “Our last game was in March, and draft day was June 28, so for March, April, and May, I was constantly on the move,” said Brown. “I went and worked out with 18 different NBA teams. I was traveling from city to city. I went to Phoenix for a week to play. I went to Memphis. Before Memphis, I was in Vancouver. I was in Toronto, Minnesota, Boston, Orlando, Atlanta, all over the place. There was a big camp in Chicago, so I was out there for a week working out. When I wasn’t traveling, I was back in Syracuse working out with the coaches, making sure I was in tune and ready to go. So, it was definitely a grind, but it’s an experience that I wouldn’t change for the world.” From Syracuse to Philly After receiving his degree in Information Science and Technology from Syracuse, Brown was drafted into the NBA by the Philadelphia 76ers. While Brown acclimated to the NBA well, he found that the biggest difference was in the vernacular. “Game-wise, I felt like I could hold my own, but it’s like learning different languages. The language in college may be different compared to the NBA, but it means the same thing. So, it may be the same play, but in the NBA, they call it something else. So, it was a learning curve, but I was always confident in my game and my skill set. I felt that I could hold my own out there. That didn’t waver.” While Brown felt comfortable in the league, he found himself playing with, and against, his basketball heroes, which could be intimidating. “I remember the first time walking into the gym and I’m playing with Allen Iverson,” said Brown. “What helped me out a little bit was that I had a Syracuse guy as my teammate. Derek Coleman was my teammate in my rookie year, so he took me under his wing and showed me how to handle myself on the road and how to handle myself as a pro. But walking into a gym and playing with Allen Iverson was like, wow. My first NBA game was against Minnesota and Kevin Garnett. That’s the player I looked up to. I see myself in him a little bit, as a tall forward who can do more than just posting up and playing different aspects of the game. So, just to walk in and see him was something.” Post-NBA Career Brown played with the 76ers for a year and a half, then moved around the league playing for teams like the Toronto Raptors, the New Jersey Nets, and the Washington Wizards. His career took a shift when he started playing internationally. “The first place I played overseas was Korea, and then I went to Japan. I played in the Netherlands. I played in China. I’ve played in a few places. I was always told, ‘Play the game as long as you can.’ And I was fortunate to play over 10 years of professional basketball. I ended up tearing my Achilles the day after Kobe Bryant tore his Achilles. I could have gone back and finished playing overseas, but by that time, I had started coaching my son in high school, and I decided to get into coaching. I just felt like I could stay a part of the game and not have to travel far away from home.” Coaching, as it turned out, came naturally for Brown. “I just tried to take a little from what all my coaches that I’ve ever played for gave me and give it to them,” said Brown. “I had a chance to play for some Hall of Fame coaches, starting with Coach Boeheim. I played for Larry Brown, who’s a Hall of Fame coach. I played for Lenny Wilkins, who was a Hall of Fame coach. Even Stan and some of the stuff that he taught me at an early age, I still use now.” Why Bryant & Stratton Coach Brown came to Bryant & Stratton because he saw the potential in the Buffalo Bobcats program and the players. He was excited to use all the lessons he learned and shape the skills of his players and team. Brown said that having a coach with an NBA background can offer a unique perspective on the game. It can also act as a powerful motivator and role model for student-athletes. “Coaching has helped me learn that you have to have patience and good listening skills and be understanding. You’re always learning as a coach. I learn from my players every day.” Having played at the highest level of professional basketball, he possesses a deep understanding of the nuances, strategies, and demands of the sport. This knowledge is invaluable for his players looking to make their mark in the basketball world. He shares his firsthand experiences, real-life examples, and insider tips that help his players develop their skills. His success story can serve as a reminder that with hard work, dedication, and the right guidance, college athletes can achieve their dreams of playing at the professional level. Click here to learn more about Bryant & Stratton’s men’s basketball program.
- Not All Pay Is In DollarsDirect Support Professionals (DSPs) are the backbone of the intellectual and developmental disabilities (I/DD) system. They provide assistance to people with developmental disabilities to live independent, productive lives. According to Melody Johnson, director of learning and professional development at ARC of Monroe, it is a demanding but beyond rewarding job. “Our nearly 500 DSPs at ARC of Monroe inspire, encourage, and empower people with life challenges to be integrated into their communities and achieve their fullest potential,” Johnson said. “We rely so heavily on them. They are an integral part of people’s lives. And the bonds they make with those they support are beautiful to see.” According to the American Association on Intellectual and Developmental Disabilities (AAIDD), the stability of the direct support workforce has been a long-standing issue across disability service systems. AAIDD estimated that nationally, there are more than 1 million new direct support positions to be filled. In New York State, one in four, or roughly 25%, of DSP positions are vacant, according to a recent survey by New York Disability Advocates. This growing demand — combined with the limited availability of training and education — has uncovered a unique opportunity. Answering the Call Seeing a strong need, the Bryant & Stratton College Workforce Solutions group met with ARC of Monroe and built a four-week training program designed for DSPs. The content of the program revolves around the 23 DSP Competencies and the DSP Code of Ethics, endorsed by the New York State Office for People With Developmental Disabilities (OPWDD) and the National Alliance for Direct Support Professionals (NADSP). Candidates who successfully complete the program will become full-time DSPs at ARC of Monroe. The program runs five days a week. From Monday through Thursday, participants have classroom instruction at Bryant & Stratton’s Henrietta campus. On Fridays, students shadow ARC of Monroe team members across its 30 residential homes and numerous day programs. Each cohort will comprise a maximum of 15 students. No I/DD experience is required to join this program. Students will be paid $14.20 per hour to start and, upon completion, receive a salary increase to $17.75 per hour. In return, participants are required to make a one-year commitment to that role within ARC of Monroe. Built Different. For You. “There was nothing like this, so we built it,” said Mike Mariani, Bryant & Stratton College Rochester campus director. “Our Workforce Solutions group has done an amazing job working with ARC of Monroe to develop a customized paid training program. And even better, students who complete the program get a raise and a job! We are thrilled to be a partner on this innovative approach.” The Core Competencies that guide DSPs include seven goal areas, covering all aspects of the person’s life and also emphasize the importance of professionalism in direct support: • Putting People First • Building and Maintaining Positive Relationships • Demonstrating Professionalism • Supporting Good Health • Supporting Safety • Having a Home • Being Active and Productive in Society Within each goal, there are competency areas defined by specific skills that can be demonstrated by a DSP in their work. These include a wide range of technical skills, such as medication administration, as well as value-based skills, such as advocating for the individual being supported. The Wage Game While some health aides and personal care attendants are typically considered essential, DSPs — those who work with people with I/DDs to help them stay as independent as possible by, for example, helping them to eat, dress, and wash themselves — are not. And when these positions are vacant, it leaves many without the support they need for a good quality of life and to live successfully in the community. In August 2022, Governor Kathy Hochul announced that the New York State OPWDD entered into a $10 million partnership with the NADSP. The goal was to expand opportunities for professional credentialing for DSPs in the developmental disabilities field throughout New York State. “We are thrilled that we can offer paid training. It’s a game changer,” said Governor Hochul. Offering 11 degrees and five diploma programs, Bryant & Stratton College Workforce Solutions prepares students for the rigorous, fast-paced, and rewarding aspects of people care. We help build an organization’s talent pipeline and prepare employees for a wide range of clinical and nonclinical roles. “Building this training course for ARC of Monroe is a great example of how we broadly approach problem-solving for our partners and organizations,” said Mariani. “We know that 76% of healthcare business leaders report a talent shortage in key roles. Building a talent pipeline, addressing skills gaps, and developing, engaging, and retaining employees is a primary focus.” Become a Personal Care Aide According to the Bureau of Labor Statistics, job prospects for Personal Care Aides are expected to be excellent over the coming years. The agency projects a job growth rate of 37% for this occupation between 2016 and 2026. Personal Care Aides work in a variety of settings, including skilled nursing facilities, hospitals, group homes, residential centers, assisted living facilities, and private homes. Enrollment in the Medical Assisting associate degree program at Bryant & Stratton College is one path toward becoming qualified to work as a Personal Care Aide. In some states, students working toward a Medical Assisting associate degree may qualify to take the competency exam for Personal Care Aide certification/licensure based on their studies in that program. Many students take advantage of that opportunity as a means of gaining practical experience in the healthcare field and earning a paycheck as they work to earn their Medical Assistant credentials.
- The Bryant & Stratton College Early Childhood ProgramBryant & Stratton College has been providing comprehensive, career-focused education for more than 170 years and plays a role in preparing educators who, in turn, shape the future of our youngest learners. The Early Childhood Program stands as a testament to the college's commitment to providing top-tier education at all levels. This program is dedicated to preparing future educators with the knowledge, skills, and expertise required to excel in the early childhood education field. The Bryant & Stratton College Early Childhood Program plays a vital role in shaping the educational landscape, specifically in the early childhood education sector. What is Early Childhood Education? Early childhood education, sometimes abbreviated to ECE, is centered around the education of children no older than eight years old. This includes informal and formal education. These years are times when children go through a tremendous amount of development and brain growth, and skilled educators can partner with parents to help them with their children’s educational needs along the way. The schooling a child receives in this early part of their lives will make lasting impacts on them throughout childhood, adolescence, and beyond. A degree in early childhood education lets you enter a career where you’re positively affecting children’s lives every single day. Why is Early Childhood Education Important? The years from birth through the third grade are the years when children learn how to interact with other children, express emotions in a healthy way, and perform some fundamental educational tasks, like reading and basic math. From the moment a child is born, they start learning. Early childhood is a time when the brain grows and develops tremendously, which makes educators a vital part of a healthy child’s development. Early education helps set the groundwork for success in education and in the workforce. Educators in this field provide safe, structured places for children to discover their world, play with their peers, and learn. Formal testing and grades are rare, but children are encouraged to use their senses to explore the world around them. They also are able to develop the motor and social skills they need for future educational success within a safe, supportive environment. A degree in early childhood education can open the door to several rewarding career options. Many people will often work as teachers or aides in preschools and elementary schools, but this is not the only place that people trained in early childhood can find employment. They may also work as nannies, providers in childcare centers, and even school counselors. The careers available to you will depend on your level of education, but here are some popular choices. Careers with a Diploma A diploma in early childhood care is not a full two-year degree. It often can be completed in a year or less. While it is not a degree, it does open the door to some career options, including: Childcare Worker - A childcare worker works with kids in a daycare or other childcare setting. They are often not responsible for lesson planning but will do care-oriented tasks, help with classroom management and keep the facility clean and sanitary for the children. Preschool Teacher Assistant / Aide - A preschool teacher’s aide works alongside a preschool teacher to help the teacher and students achieve educational goals. They may implement lesson plans, assist in classroom management and take care of the physical needs of the children in the preschool so the teacher can focus on the educational needs. Daycare Assistant Teacher - An assistant teacher has fewer responsibilities than a head classroom teacher but still attends to the educational needs of the students. Actual lesson planning and curriculum selection are outside of this job's scope, but the assistant teacher may spend time teaching. They will also coordinate snacks and activities to help their students thrive. Careers with an Associate Degree If you have an associate degree in early childhood education, you will have greater opportunities, including potential leadership roles, in the early childhood world. An applied science degree in early childhood education is a two-year degree that adds education training to the child development training offered through a diploma program. This means these professionals are often in the role of educator. Some career options include: Daycare Center Administrator - A daycare center administrator oversees the daily operations of the daycare. They may interact with children, but they also interact with parents and ensure the business side of the daycare operates correctly. They may be the ultimate decision-makers in the facility. Preschool Teacher - The additional training of an associate degree qualifies an individual to work as a preschool teacher. Preschool teachers teach early reading and math skills, color identification, social studies, and social/emotional skills in order to prepare students for kindergarten. Preschools are more academic in nature than daycare centers, but they also allow for plenty of time for children to play, as play is vital to the young child's development. Toddler Teacher - Toddler teachers work in preschools that accept children ages 2 and under. They need to have a thorough understanding of child development to encourage their charges to reach developmental milestones safely. This is where an associate degree in early childhood comes into play. More Degrees, More Options Bryant & Stratton College offers several high-quality choices for early childhood education diplomas and degrees that can lead to early childhood certification. A diploma and associate degree are often considered the starting point for a career in education. The more training and credentials early childhood professionals have, the greater their career outcomes will be due to their greater understanding of the development and needs of the youngest students. Working with young children is a gratifying career. If you are passionate about young children and want to make a difference in their lives, a career in early childhood education is a good fit. It starts with the right training.
- Love Shark Tank? Let's Dive Into EntrepreneurshipIf you are an aspiring entrepreneur hoping to start your own business one day, then you have probably heard of Shark Tank — the ultimate business reality TV series — which offers thought leaders and innovators an opportunity to present their ideas to some of the most powerful venture capitalists of our time. Shark Tank provides viewers with a stimulating and exciting experience, all while giving them a basic business education. It's the perfect binge-watching opportunity for anyone wanting to be in charge of their own business career. What Is Shark Tank? Shark Tank is an American reality TV show that first aired on the ABC network in 2009 and has recently begun its 15th season. As one of the most beloved shows on network TV, it appeals to those who aspire to build a company or take on leadership positions in business. The show's premise is simple yet effective: Aspiring entrepreneurs are invited to pitch their business ideas to venture capitalists, otherwise known as the "sharks." Over the course of its time on the air, products in which the sharks have invested have generated more than $8 billion in revenue. How Does Shark Tank Work? For nearly 15 years, the premise of the show has remained consistent, and that's because it's utterly enthralling to watch. Budding entrepreneurs are selected from a large pool of contestants and invited to give a product pitch to the sharks on the show. The show's Wikipedia entry notes: • About 40,000 entrepreneurs apply to be on the show each season, with only 1,000 advancing to the next stage of consideration. • Of those 1,000 entrepreneurs, 150 have the opportunity to make a pitch. Fewer than 100 will be showcased on air. In real life, the pitches last for about 45 minutes, and the sharks subject the entrepreneurs to intense questioning and feedback. On the show, viewers see about 11 minutes of footage. If one of the sharks is impressed enough, they will offer a handshake deal at the end of the show —the pinnacle of success for a contestant. If none of the sharks are interested, the entrepreneur walks away with nothing. Do the Sharks Use Their Own Money? The sharks are venture capitalists, meaning they are "self-made" millionaires and billionaires seeking lucrative business investment opportunities. While they are paid cast members of the show, they do rely on their own wealth in order to invest in the entrepreneurs' products and services. They consistently consider equity and valuation when determining whether they want to make a deal. Who Are the Sharks? The venture capitalists, or sharks, who appear on the show are known for their larger-than-life personalities and intense approach to business. Each shark has earned their own reputation over the years, with some being more sympathetic and others being particularly critical. The sharks on Shark Tank include: Daymond John Today, Daymond John is worth more than $350 million, and that could be because he launched his business career at the age of 10 selling flyers for $2 per hour. He is most well-known for founding the company FUBU (For Us, Buy Us), which began as a clothing company in his mother's basement and grew into a beloved national brand. His lifelong passion for business development has made him the perfect shark for the show, where he is known for working with partners to secure business deals. He has made more than 60 deals on the show. Barbara Corcoran Long-time cast member Barbara Corcoran has a net worth of about $100 million. Her entrepreneurial endeavors began on the streets of New York City in the 1970s, when she took $1,000 and invested it in the real estate market. She quickly grew her investments into one of the most well-known real estate brokerages in the city, The Corcoran Group. On the show, Corcoran is known for her kind and empathetic approach; when she doesn't want to make a deal, she tries to let the entrepreneur down gently. During her time in the cast, she has made more than 53 deals. Though she is known for going it alone, she occasionally partners with other cast members. Robert Herjavec Robert Herjavec is a Canadian business investor who boasts a net worth of about $300 million. Over the course of his time in the cast, Herjavec has become known as the one shark willing to invest big money in the products he believes in. He has made nearly 60 deals on Shark Tank, worth more than $16 million in investments. Kevin Harrington Kevin Harrington was one of the original sharks on the show, and he is most famous for being the inventor of the infomercial. During his run of 131 episodes, Harrington made more than 40 deals; he is considered one of the most successful sharks on the show. His net worth is estimated at more than $400 million. Kevin O'Leary Widely considered to be the toughest shark to face, Kevin O'Leary is fierce and intense. His business career began in the 1980s, when he co-founded a tech company that created products rooted in both education and entertainment. Today his net worth is nearly $400 million, and he has successfully made more than 40 deals on the show. O'Leary is a fan favorite, even if his approach may feel aggressive at times. Mark Cuban Arguably the most famous shark on the show, Mark Cuban is known for his lifelong love of entrepreneurial endeavors. He began his own business career at the age of 12, when he went knocking on doors in his neighborhood to sell garbage bags. Although his career was rooted in the tech industry, today he is known for being a reality star, the owner of the Dallas Mavericks, and a best-selling author. According to CNBC, Cuban's net worth is about $5.1 billion, making him one of the wealthiest sharks on the show. Not surprisingly, he has struck the most deals, with his handshake agreements totaling more than 218. Most of the time, he makes partnership agreements, and his favorite person to partner with is Lori Greiner. Lori Greiner Known for her creativity and business prowess, Lori Greiner is an innovative business owner with more than 120 patents to her name. Her net worth exceeds $150 million, giving her plenty of capital to invest on the show. Shark Tank fans have come to love Greiner's approach, as she is often able to instantly determine whether she thinks a product will be a hit. She has made more than 60 deals on the show. Famous Guest Hosts In addition to its regular cast, Shark Tank also has celebrities act as guest hosts. According to Shark Tank Products, celebrity guest hosts have included: • Kevin Hart • Gwyneth Paltrow • Maria Sharapova • Alex Rodriguez • Ashton Kutcher • Jeff Foxworthy Shark Tank Successes Investopedia lists some of the most successful products and deals to emerge from the show: • Sleep Styler – A $75,000 deal made by Lori Greiner that resulted in more than $100 million in sales. • The Original Comfy – A $50,000 deal made by Barbara Corcoran that resulted in more than $150 million in sales. • Squatty Potty – A $350,000 deal made by Lori Greiner that resulted in more than $175 million in sales. Business Advice From Shark Tank Contestants on the show as well as viewers have learned valuable business lessons from Shark Tank. Here are some key takeaways from the show: Understand Your Competition When you launch a new product or service, you are entering one of the most cut-throat industries. Knowing who you are up against and understanding your audience is crucial to your success. Confidence Is Key As an entrepreneur, you first have to sell yourself before you can sell your product to a venture capitalist. Believing in yourself and developing confidence and poise is necessary to secure the deal. Negotiation Is Part of the Game Don't accept the first offer you are given. Anyone willing to invest in you wants to see that you have the negotiation skills needed to succeed in the world of business, so don't be afraid to partake in a little back-and-forth. Don't Give Up You are going to get turned down. You are going to be told no. Persistence is the key to succeeding as an entrepreneur; all it takes is one yes, but you may have to showcase your product many different times before you get that answer. Listen to Criticism Criticism can be hard to hear. In the case of Shark Tank contestants, they are forced to listen to criticism about their products that may also be aired on national television. However, you can take that criticism as constructive feedback to grow into a better business leader and create a more enticing product. Networking Can Be Worth More Than Money The end goal of presenting your product or idea to a wide range of business investors is to secure the capital you need for your project. Yet networking with these top-tier professionals can actually be worth more than the money you secure. These are business leaders who may be able to give you reliable advice or constructive feedback. And while they may not be the right fit for your project, they likely know someone else who is. Share Past Successes Investors will feel more confident in you if they know you have had previous business success. Don't be afraid to showcase those successes as part of your pitch. Know Your Numbers and Finances When making a pitch, you should be upfront, honest, and succinct. Come in prepared with the money you will need to start your own business and rely on data and metrics to come up with an estimate for the amount of revenue you think your product can generate. Start Your Journey in Business With Bryant & Stratton College Shark Tank may be both entertaining and informative, but the best way to build a company and gain investors is to enroll in a business degree program that equips you with foundational knowledge and relevant business skills. At Bryant & Stratton College, we provide a business education that allows you to take control of your own career. We offer degree programs that will give you a bachelor's degree in digital marketing, an associate degree in business, or a Business Assistant diploma, among other programs. Though these business programs may not guarantee your success on Shark Tank, they will surely set you on the right course to establish a rewarding and long-lasting career. Request more information about our business degree programs today.
- Graphic Design Trends Taking Over in 2024: Nostalgia, Maximalism, and MoreGraphic design trends come and go — and any styles that seem dominant now will almost certainly give way to different aesthetics within a few short years. Graphic designers should not feel stymied by the fast flow of the trend cycle; rather, they should be inspired by the range of new and updated concepts that are always around the corner. A thorough understanding of emerging trends can also be helpful from a business perspective; this will ensure that designs and layouts appeal to the target audience in a way that drives measurable results. For 2024, this natural cycle includes a few technological updates plus many bold and bright graphics that encourage designers to show off their most creative and unusual ideas. Read on to discover which design trends will dominate in 2024 — and how these concepts will unleash a whirlwind of potential for creatives and consumers alike. Nostalgia: ’90s Inspiration It’s common knowledge (and practically cliché) that the fashion cycle repeats every twenty years. This also holds true in graphic design, where most fads will inevitably be revived at some point. Hence, the reemergence of ’90s-oriented designs. While some of these trends hit their peak nearly three decades ago, they are once again rising through the ranks in the design world. There is some appeal in grunge aesthetics right now, but that is just the beginning. In the past year, graphic design has seen its fair share of vibrant colors, abstract shapes, and funky patterns. Many of these nostalgic, fresh new trends relate to the concepts we’ll discuss below, such as maximalism and bold typography. In keeping with the twenty-year concept, however, we can expect to see more styles from the late 1990s and even Y2K reemerge in 2024. Diversity For years, diversity has been a challenge in the world of graphic design. Research highlighted by PRINT magazine reveals that less than 5 percent of designers are Black. The result? A too-frequent failure to build an inclusive perspective into design initiatives. This is beginning to change, however, and a big step forward can be expected in 2024 as more brands and initiatives make a purposeful effort to include diverse voices, ideas, and artistic individuals. Much of this progress has been driven by the Diversity in Design (DID) collaborative, which aims to highlight diversity as a creative advantage while providing enhanced opportunities for a wider range of current and aspiring graphic designers to partake in mentorship and professional development. Maximalism Minimalism had its moment, but right now, graphic designers are all about going big and bold. Maximalism provides an exciting opportunity to break with convention and make important messages unforgettable. Indulgent and spontaneous, this evocative style frequently shows up in packaging but is increasingly prominent for branding in the digital space. This far-reaching concept encompasses many of the trends we’ll touch on below, such as bold typography, expressive hand-drawn styles, and even surrealism. Other hallmarks include vibrant colors and a willingness to experiment with repetitive elements. These features should coalesce to create an impression of organized chaos. Typography In recent years, the most dominant typography trends have centered around bigger and bolder styles. The fonts themselves are more eye catching than those featured just a few short years ago. Beyond this, the latest trends shift their focus toward how exactly text is incorporated within layouts. Left-aligned text is increasingly popular, and other memorable layouts may also enter the picture. Kinetic typography in particular promises to shake things up. This approach draws on the power of animation to create memorable moving text. Other trends relate closely to the many concepts we’ve already touched on or will discuss below. Examples include hand-drawn fonts and the return of the serif. In general, we can expect a lot of experimentation in the year to come and a definite departure from the assumption that classic or minimalist styles are more “professional.” Serif Fonts Decorative lines or tapers distinguish serif fonts, which, years ago, fell out of favor and were replaced by their more streamlined sans-serif counterparts. Think Arial and Helvetica (sans serif) as opposed to Times New Roman. In keeping with bolder, maximalist trends, the pendulum is once again swinging toward serif fonts — but with some fun updates that give it more artsy vibes. Friendly and charming serif styles (often evoking ’70s aesthetics) became more prolific in 2023 — and this emerging trend will continue to make an impression in the year to come. When sans serif is used, it will more likely feature rounded corners, again indicating the potential for appealing throwback styles. Surrealism Highlighting the power of the absurd, surrealism aims to shock audiences by leveraging jarring styles that force them to think. Surrealist ideas are always distinct and dynamic, but they also appear more frequently these days, creating powerful messages that clearly resonate with customers. These concepts are increasingly incorporated within logo styling, which may draw on surprising elements such as harsh contrast. In web design, surrealism can transport users to new worlds. Many concepts and works qualify, but most will incorporate some form of juxtaposition. The underlying goal is to bring imagery or ideas from the subconscious to our everyday lives. Maison Schiaparelli’s Daniel Roseberry gives the BBC a helpful definition: “Somewhere between fantasy and reality … darkness and light … the surreal feels just out of reach, yet its emotional punch is visceral and sometimes even urgent.” Traditional Media Digital media has dominated graphic design for decades, and for good reason. These days, we are constantly immersed in the virtual environment. Still, traditional media (such as print magazines, direct mail, and even TV) has enduring value. If anything, today’s consumers find these forms of media even more compelling, as they stand in stark contrast to the digital messages with which consumers are inundated day in and day out. For many, traditional media resonates from a nostalgic perspective — it provides the opportunity to unplug and relive the “good old days.” Consequently, these traditional mediums often incorporate the nostalgic design elements highlighted above. Increasingly, however, this is integrated with digital initiatives, providing a more nuanced and well-rounded take on design that offers something for everyone. Simplicity At first glance, today’s maximalist or surrealist styles may seem directly opposed to the concept of simplicity. Take a closer look, however, and it should be evident that simple styles can be maintained even when aesthetics clearly emphasize big and bold. The goal is to avoid clutter, even when incorporating eye-catching elements. It is possible for elevated styles to be dynamic or even eclectic without coming across as overwhelming to the human eye. This is often achieved through negative or white space, but there are many paths to making designs or layouts feel simple yet decidedly sophisticated. Simple will always be in style, and that definitely rings true for 2024. Sustainability: Natural Designs Design choices can have a huge impact on the environment. Today’s graphic designers are aware of this and determined to act as stewards while still sharing creative messages. The UX Collective refers to sustainable design as “graphic design in support of all life flourishing.” This can play into everything from font to color selection and far more. Beyond this, the goal should be to “make tangible, make understandable something about sustainability or climate change.” Amid this trend is a clear focus on biophilic design, which aims to strengthen connections between humans and nature — especially within urban and suburban settings. While this concept has its roots in architecture and interior design, there is no denying its impact on graphic design, which can easily invite the natural world into our digital landscape. Hand-Drawn Illustrations: Doodles and Sketches Again relating to the nostalgia trends highlighted above, hand-drawn illustrations reveal the enduring power of human artistry. These provide a more personal touch that consumers clearly crave when they are usually inundated with tech-dominant marketing materials. Hand-drawn styles require much more skill, but this means that professionals equipped with elevated artistic abilities enjoy a clear competitive edge. The hand-drawn effect is especially popular in typography. With this setup, each letter is created by hand, rather than relying on typical digital avenues. This delivers distinctly authentic vibes and can quickly stand out in a sea of digital designs. Muted Colors Bright colors are a big deal in this maximalist era, but they do not provide the only means of making a statement. Muted colors can set a decidedly different tone but are no less distinctive if done right. These should not be confused with the neutrals that were so popular through the 2010s; muted colors limit saturation by adding white or other base colors to make central shades a bit less bright. Muted palettes can be effective when aiming to draw attention to other design elements. This effect is easy to implement even when working with specific, predetermined brand colors or logos: simply use muted hues as secondary colors, which feel fresh while remaining on-brand. Monochrome Bright colors can be powerful, but changing light levels or shades can also make an impression. This is the thinking behind today’s monochrome trends, which rely on singular hues but incorporate varying tints by simply adding different amounts of white. The effect can be cohesive yet bold, in keeping with the simplicity trend outlined above. When placed near one another, monochrome shades can add depth and dimension to any piece. There remains a great deal of potential for incorporating contrast and developing focal points. This approach is more versatile than many designers realize, and as experts from Microsoft point out, it can be used in vibrant pieces as well as to “elicit feelings of tranquility.” Negative Space Often referred to as white space, the concept of negative space draws attention to the expanses that remain empty. As one of the most instrumental design principles, this idea is far from new — and despite maximalism’s takeover, the general preference for white space is not about to disappear. In a mobile-dominant world, white space remains one of the best strategies for making content appear organized, as it creates an instant visual hierarchy. This is a great option for drawing attention to many of the elements described above, such as hand-drawn illustrations or unique fonts. Advancements in Technology While there’s no denying the outsized role that nostalgia plays in today’s graphic design trends, technology is also majorly impactful. The rapid integration of cutting-edge technology has huge implications for how the graphic designers of tomorrow will work and connect with viewers. Two of the most influential technologies we’ll see develop even further in 2024 include artificial intelligence (AI) and virtual reality (VR): AI No discussion of upcoming graphic design trends would be complete without at least a mention of AI and its far-reaching impact on the industry at large. AI understandably has current and aspiring graphic designers worried, especially as ChatGPT demonstrates a wide range of impressive skills. That said, AI can only accomplish so much. Brand development manager Sean Makin explains on LinkedIn that automation has many limitations: “AI algorithms can only generate designs based on pre-existing templates and design rules. They cannot replace the creativity and originality that human designers bring to the table.” Many graphic designers, however, are starting to use AI in small ways to complement their work. It provides a myriad of opportunities to personalize content for specific users and can even be counted on as quality control. Makin explains, “AI algorithms can analyze and detect errors and inconsistencies in design elements, such as typography, color, and layout.” VR Immersive opportunities bring a whole new world of possibility to graphic design, and vice versa, as graphic designers are needed to develop visually impactful VR and augmented reality (AR) environments that boost the user experience while drawing on design’s undeniable storytelling powers. Graphic designer Grace Fussell tells Shutterstock that VR is a great option for transforming traditional 2D works into immersive 3D wonders. She adds that through mixed reality, it is possible to make designs uniquely interactive and therefore more accessible and impactful for a wider audience. Start Your Graphic Design Journey Today Interested in entering the wonderful world of graphic design? Natural creativity is a great start, but you will also need to develop a strong skill set, complete with advanced computing abilities, and master the basics of digital illustration and, of course, page layout. All this (and more) is covered in Bryant & Stratton’s Associate of Applied Science in Graphic Design. If you’d like more information, contact us today.
- Digital versus Affiliate Marketing: Similarities, Differences, and Exciting OpportunitiesMarketing concepts have come a long way in the past few years, and now brands rely on a blend of refined strategies to build awareness and trust among potential customers. Digital marketing is front and center, but it is more nuanced and varied than many people realize. These days, online marketing initiatives incorporate everything from social media to search engine optimization to pay-per-click (PPC) campaigns. Affiliate marketing can also play a role, but even vetted digital marketers often struggle to understand how it functions or why it can be so effective. To clear up any confusion, we have outlined everything you need to know about digital and affiliate marketing — the similarities, the differences, and the numerous reasons why both solutions can prove beneficial for modern marketing strategies. What Is Digital Marketing? A broad practice that examines how we behave in (and what we expect from) virtual environments, digital marketing encompasses the many strategies that brands implement in hopes of attracting attention from — and building stronger connections with — their target audiences. Adobe clarifies the concept with a simple definition: “the use of digital channels to market products.” Digital marketing stands in stark contrast to “traditional” marketing, which typically focuses on print ads, TV, radio, direct mail, and other strategies that were available prior to the internet age. However, this type of media is becoming increasingly capable of integrating digital strategies. Components of Digital Marketing Digital marketing takes many forms, and as electronic offerings continue to expand, so do marketing possibilities. Although the concept of digital marketing centers on electronic communication, this can be facilitated by different platforms or techniques. In today’s market, brands benefit most from implementing a layered approach to digital marketing, which ideally incorporates a variety of strategies for reaching new clients or customers. Top elements worth building into a digital marketing campaign include these. SEO Search engines form the basis for how we navigate the modern web environment. But our user journeys and processes of exploring the web can be heavily shaped through the many strategies that make up search engine optimization (SEO). This is, simply put, the process of improving websites so they are more visible according to Google algorithms and those of other search engines. How this is achieved will vary over time and even among different brands or strategies. Factors that play into optimization include: • Content quality and relevancy • Backlinks indicative of website or brand authority • Keyword optimization (but without “keyword stuffing”) • Page speed and load times • Mobile-friendliness Content Marketing The phrase “Content is king” may sound like a cliché you’ve heard before, yet it still rings true. Web content involves text-based or visual materials that users can view or interact with online. When this is used to drive business outcomes, it is known as content marketing. Blog content is one of the most familiar forms, but various other types of online media also qualify as content. SEO is closely tied to this practice, as the quality and relevance of the content (and its keywords) play a huge role in determining where and how pages rank in search engines. Beyond this, content marketing is valuable because it builds authority and convinces leads — that is, potential customers — that brands are trustworthy. Social Media Marketing Many brands — particularly larger ones — have a strong presence on social media nowadays, as platforms like Instagram, Facebook, and even TikTok allow them to build more durable, authentic connections with leads and loyal customers alike. Social media marketing can involve business pages that share news and general brand messages with followers, although many brands also use paid strategies to reach specific audiences and, ideally, new leads via social media. Pay-Per-Click Marketing PPC marketing functions exactly as its name indicates; every time a particular ad is clicked, the advertiser pays the publisher a predetermined fee. Also referred to as search engine marketing (SEM), this should not be confused with organic search efforts such as SEO, which aim to build a solid foundation over time. Rather, PPC emphasizes swift results, with the opportunity to set and adjust target audiences. The two are very different, but implemented together, they can result in nuanced marketing that is impactful in both the short and long terms. Email Marketing In an age of social media, email still remains as influential as ever. Email marketing campaigns provide diverse opportunities to build brand awareness or to stay as engaged as possible with current and previous customers. These emails can be sent in response to customer inquiries or to share updates via regular newsletters. Common types of marketing emails include: • Welcome emails sent shortly after new customers or clients complete landing page forms or are otherwise added to email lists. • Lead nurturing emails to improve early brand awareness efforts and convince promising leads to convert to customers. • Promotion emails to inform customers of new deals and sales or to drive traffic to online product listings. • Abandoned cart emails that improve the likelihood of conversion after customers have started but not completed purchases or other desired actions. How Do People Make Money With Digital Marketing? Digital marketing can be hugely profitable from a business perspective, as it drives swift improvements in all areas of the sales funnel — generating brand awareness to secure more leads, convincing those leads to sign up for services or complete purchases, and finally, turning those leads into full-blown clients or customers. Similarly, digital marketing grants various types of professionals compelling career opportunities. Many of these involve full-time positions for marketing firms or in marketing departments. Some marketing professionals, however, work as freelancers or consultants, enjoying impressive flexibility and autonomy along the way. Examples of in-demand digital marketing job opportunities include: • Content strategist • Social media manager • SEO specialist • SEM specialist • Digital marketing analyst What Is Affiliate Marketing? Affiliate marketing involves a win-win arrangement where representatives known as affiliates strive to attract attention from customers or clients. They can earn commissions if their efforts lead to desired actions — such as website visits, sales, or signup activity. Investopedia defines the concept as a “marketing scheme in which a company compensates partners for business created from the affiliate’s marketing tactics.” Do You Need Digital Marketing for Affiliate Marketing? There is some crossover between digital and affiliate marketing, largely driven by the current reality that affiliate campaigns mostly take place online. To drive action among leads, affiliates often use familiar strategies such as content marketing, social media, and even email marketing. Affiliates with a thorough understanding of these mediums are more likely to generate necessary traffic and, in turn, score profitable clicks on each affiliate link. How Do People Make Money With Affiliate Marketing? Affiliate marketing initiatives are appealing because they provide the opportunity to earn sizable commissions for every predetermined action that the affiliate facilitates. With sufficient skill and a targeted strategy, it is possible to secure numerous commissions and, ideally, high commission rates. These can vary depending on the brand represented and the affiliate’s experience, but it’s common practice for these digital experts to earn anywhere between 5 percent and 25 percent commission — with most rates settling around 10 percent to 15 percent. In many ways, the affiliate-based money-making process resembles digital marketing in general — creating compelling content, promoting a given brand within that content, and building a genuine connection with the targeted audience. The difference arrives at the beginning of the process, finding the appropriate brand to represent as an affiliate. Even this can resemble the search for the right employer — determining which organization offers the best terms, while also is aligned with personal values and interests. Differences Between Digital and Affiliate Marketing While digital and affiliate marketing hold much in common, there are also significant differences worth considering when determining which avenue to pursue. In large part, these differences revolve around how the marketing professional earns income, who is responsible for which elements of a campaign, and what challenges arise along the way. We’ve highlighted a few of the most noteworthy differences below: Who Does the Marketing? The main distinction between digital and affiliate marketing campaigns? The person or team responsible for putting marketing efforts into action. With affiliate marketing, this effort is mostly led by the affiliate — the person who coordinates with the brand to drive conversions and, if successful, secure commissions. With other marketing efforts, a marketing team or a full-time professional may be the driving force behind any given campaign. Goals The goals of digital and affiliate marketing are similar, with a few subtle distinctions. Digital marketing often aims to develop overall brand awareness, which, although quantifiable, may not lead to the responses typically desired in affiliate marketing campaigns. Additionally, these goals do not necessarily have specific dollar amounts attached. Yes, they will provide a strong return on investment over time, but the exact returns can be difficult to discern at the outset. Meanwhile, affiliate marketing arrangements focus on highly specific goals, which typically relate to the number of clicks on affiliate links. From the affiliate marketer's perspective, these goals may seem more urgent; they determine whether (and to what extent) marketers are able to earn an income. Skills Needed Both standard digital marketing and affiliate campaigns call for an array of carefully honed skills. Communication and creativity are among the most important to generate ideas for impactful campaigns that people will actually notice. Beyond this, core competencies like critical thinking and problem-solving are key, as affiliate and digital marketers alike are charged with finding hidden opportunities in a range of situations. In general, affiliate marketers need to become jacks of all trades, whereas digital marketers have a greater ability to achieve career success specializing in a certain niche (such as social media, SEO, or content strategy). Because affiliate marketers hold the sole responsibility for driving results, they must be proficient in many areas of marketing. A self-starter attitude, complete with plenty of passion, is also crucial. Challenges Digital and affiliate marketing share some sets of challenges — namely, attracting attention when today’s consumers are already inundated with marketing materials. Beyond this, however, the greatest challenge from the affiliate’s perspective arguably involves the need for an entrepreneurial mindset. Affiliates hold full responsibility, and while this can be exciting, it can also be difficult given affiliates’ frequently limited resources. These challenges can be overcome with thorough training and by establishing a solid network of similarly skilled, passionate professionals. The most streamlined and reliable path to success begins with a quality education that touches on the many manifestations of modern marketing while also building soft skills that will always be relevant, no matter how the technology underscoring the marketing world evolves. Start Your Marketing Journey Today Interested in embarking on an exciting career in digital or affiliate marketing? Look to Bryan & Stratton to provide a strong start. We offer several excellent programs that should be of interest to a wide range of aspiring marketers. The Associate of Applied Science in Digital Marketing should provide a thorough overview of the field and have you ready to take on excellent opportunities in just a few years. If you’d like to further your education, the Bachelor of Business Administration in Digital Marketing is a wise choice. Reach out today to learn more.
- German Soccer Sensation Finds a Home with the BobcatsIn the world of soccer, talent knows no boundaries. The game has the power to transcend borders and bring together people from all corners of the globe. Meet Nina Kotroba, a sophomore at our Syracuse campus and a rising soccer star for the Bobcats on and off the field from Augsburg, Germany. The Journey Begins Nina Kotroba’s love affair with soccer began at the young age of six. Her dedication to the sport quickly became evident as she progressed through the ranks of local youth clubs. By the time she reached her teenage years, it was clear that Nina’s talent could not be ignored. Recruitment to Syracuse Bobcats After high school, Nina was working at a bank and playing club soccer. She caught the attention of Alex Grigorita, Bryant & Stratton College Assistant Athletic Director and Head Women’s Soccer Coach in Syracuse. “Nina immediately captured our attention through her palpable unwavering enthusiasm during our initial interaction,” he said. “I was Impressed by her technical prowess, speed, and game intelligence.” Coach Grigorita noted that Nina had recently recuperated from an injury, prompting the coaching team to anticipate there would be a period of convalescence before she could fully restore her self-assurance and on-field velocity. “Nevertheless, her extraordinary leadership acumen, fervent drive for triumph, and exceptional personal attributes left us unequivocally cemented to our decision to integrate her into our Bobcats family here in Syracuse,” he said. Moving to New York, leaving her family and friends and adapting to a different culture and college life wasn’t easy, but she felt very comfortable about her choice after several conversations with Coach Alex. “I had offers from other schools,” Nina said. “But, for me, I felt the most comfortable with Alex as a coach. He told me what to expect here and what his expectations for me on the team and in school were. It sounded for me the best fit.” Living in the dorms on the Syracuse campus, she quickly made friends and started to fall into a rhythm balancing school and soccer. She also became a standout player on the women's soccer team. The Rise to Captain Nina’s first year was marked by an outstanding freshman season, where she consistently delivered exceptional performances on the field. Her dedication and work ethic set her apart, and it wasn't long before she earned the respect of her teammates and coaches alike. This year, as only a Sophomore, Nina was named team captain. Her leadership qualities shine both on and off the field. Her ability to inspire and motivate her teammates, coupled with her extensive knowledge of the game, made her a natural choice for being named captain. Missing Home Nina comes from a special family. Both of her parents are deaf. She and her older brother are not. Staying connected to her parents is challenging at times. “Facetime is hard because they cannot hear my voice,” she explains. “We send a lot of pictures and mostly text.” Both she and her parents have to prepare for their calls. “I have to be in a quiet place because we are signing back and forth.” Although there is no deaf community on the Syracuse campus, her housing director speaks sign language. “It’s very different from German to English,” she said. “So, some words, some signs are of course similar, but a whole conversation is very different from the sign language.” Nina recalled her experience last Thanksgiving where a group of students went to a local church to help hand out Thanksgiving meals. “There was a deaf couple there,” she explains. “It made me really happy that I could help because none of the people there could speak sign language or anything.” Road Trip At the end of school last year, her brother came to visit, and they went on a two-and-a-half- week road trip. “What a trip!” she said. “We went all over – Niagara Falls, Boston, Chicago, Detroit, Washington, Philadelphia, Cleveland.” Her brother loved it so much he said he’s coming back when Nina has time to do more exploring. She’ll go home for Christmas break and hopes to plan their next trip at the end of this school year. Balancing Sports and Academics Being a student-athlete is a demanding task. While excelling on the soccer field, she also prioritizes her academics. She credits her time management skills to her coaches and professors for her ability to excel both academically and athletically. “Within our coaching staff, we exert unremitting effort in our pursuit of the prospective student-athletes who can seamlessly assimilate into our academic institution and athletic program,” coach Alex said. “We are excited to count individuals like Nina among our student-athletes, as she not only shows genuine satisfaction from her presence here, but also demonstrates unrelenting commitment both on and off the playing field in her relentless pursuit of attaining her degree at Bryant & Stratton College,” he said. Resident Hall Assistant Nina’s contributions to Bryant & Stratton extended beyond the soccer field and the classroom. She is also a resident hall assistant this year. As an RA, she is responsible for fostering a sense of community and ensuring the well-being of her fellow students. Her friendly demeanor and approachable personality make her a respected figure within her residence hall. Her peers admire her not only for her athletic achievements but also for her willingness to lend a helping hand and create a supportive living environment. “I like being an RA. I have made a lot of good friends. And I have a pretty good connection with the students, other athletes and the faculty. Everything last year was different because I had a lot of classes, lots of tests and it was at the beginning hard to find a balance between being an athlete and being a student,” she said. RA’s get a single room so a practice she has put into place is to shut off her phone during homework hour. This limits interruptions so she can focus. “It helps that no one comes into my room when they know I am studying,” she said. Earning her Associate and Bachelor Degree at Bryant & Stratton College Nina will earn her Associate Degree in Business this year. She intends on staying on to earn her Bachelor Degree. And after graduation? Nina thinks she will stay for a while before heading home to Germany. “I really like it here, but my family's back home, so I think it will always pull me back to Germany because I have my friends and family there. But I could imagine myself maybe to be here for a couple of years and then go back to Germany, but to come here for vacation anytime, I love it here!” Nina’s dedication serves as a shining example to all student-athletes, proving that with the right mindset, discipline and never give up attitude, one can thrive in both arenas.
- Achieving Summa Cum Laude With a Thirst and Determination for LearningWhen Dulce Maria Paz was 10 years old, her family moved from Guatemala to Richmond, Virginia. That’s nearly 3,000 miles from her homeland to a new city with a new language and a very different way of life. It was her unwavering determination and a profound thirst for knowledge that would shape her education journey. In 2003, at the age of 16, Dulce found herself enrolled in Meadowbrook High School. However, the pressures of life and the need to support her family led her to make a difficult decision – she dropped out of high school and entered the workforce. Her first job was as an office administrator at a local staffing company, and during her year there, she absorbed everything she could about the business world. This experience ignited her passion for learning and a growing interest in the industrial trades. In 2006, Dulce embarked on a new opportunity by joining an industrial electrical company. It was here that she discovered her passion for the industrial electric and energy field. This newfound passion reignited her desire for education, and she made the pivotal decision to return to school and pursue her General Educational Diploma (GED). “I knew having my GED would open doors for me and enable me to go on to college. I was determined now to get the education I left behind for a while,” she said. Passion to Purpose Dulce's journey through education and career development continued to unfold. In 2015, at the age of 28, she took her first step onto the Bryant & Stratton college campus. Over the next year, she worked diligently and graduated with an Associate's Degree in Business in December 2016. This achievement marked the beginning of her journey in the business world. Balancing the responsibilities of a job and coursework can be an arduous task, requiring time management skills and relentless dedication. Dulce exemplified these qualities as she juggled her work commitments while attending classes and studying. Her perseverance and her commitment to her education were remarkable. Following her graduation, Dulce joined Optimum Energy, a local solar installation company in the Richmond, VA area. Her commitment to excellence and her eagerness to learn were evident as she pursued further qualifications. In 2019, she earned her Master Electrician and Contractor A License, along with her Public Notary Certification. Dulce was determined to expand her knowledge and skill set continuously. The value of education for working adults like Dulce goes far beyond the classroom. It provides the tools necessary to excel in one's chosen field and opens doors to opportunities that might otherwise remain closed. Education is the cornerstone upon which careers are built, and for individuals like Dulce, it's a means of empowerment, a way to break through barriers and reach new heights. From GED to Summa Cum Laude With an insatiable thirst for learning, Dulce returned to Bryant & Stratton to pursue a bachelor's degree in Business Administration. Throughout her academic journey, she earned a place on the Dean's List every semester, showcasing her dedication and unwavering commitment to her education. Her hard work and perseverance ultimately paid off when she graduated Summa Cum Laude, standing out as one of the brightest stars in the first-ever Richmond campus Fall graduating class. Dulce was not only a graduate but also one of the distinguished speakers at the graduation ceremony. She stood before her peers and shared her inspiring story, filled with passion, dedication, and the sheer determination to overcome challenges. “My story is one of hope. Bryant & Stratton College stuck with me, encouraging me, helping me and ultimately teaching me more than job skills. I am grateful for the opportunity to have achieved so much here. And I am looking forward to continuing my education and earning my master’s degree, and maybe even my Ph.D.,” she said In her graduation speech, she quoted the words of Michael Josephson, "Take pride in how far you've come. Have faith in how far you can go. But don't forget to enjoy the journey, too." Sticking With It When You Want to Quit Dulce's journey was marked by resilience, determination, and an unwavering commitment to her education, but she also found joy in the process of learning and growth. "I remember there were times when I told myself there were too many obstacles in the way, and I wanted to quit, but I didn't. I pressed on," she said. “It’s hard juggling work and school. But I did it. I made it. And I am so proud of that.” Dulce's path from a young immigrant navigating a new world to a Summa Cum Laude graduate is a testament to the power of determination and an unquenchable thirst for knowledge. Her story serves as an inspiration to all who face obstacles in their path, reminding us that with unwavering commitment and a love for learning, we can overcome any challenges life throws our way. She shared a quote from Diana Ross with her fellow graduates, “Believe in yourself! Have faith in your abilities. Without a humble but reasonable confidence in your own powers you cannot be successful or happy.” She added, “we can only go up from here.” As she looks to the future, Dulce Maria Paz embodies the spirit of resilience and the limitless potential that comes with a relentless pursuit of education and personal growth. Her journey is far from over, and we can only anticipate the incredible accomplishments that lie ahead for this remarkable individual. Learn more about our Business Degree programs here.
- From Air Force Veteran to the Middle of the AtlanticAt Bryant & Stratton College, we take immense pride in our students and their extraordinary journeys. Today, we shine the spotlight on Chad Miller, a United States Air Force veteran who has embarked on an incredible mission to raise awareness for veterans’ mental health and suicide prevention. Chad’s story is one of resilience, dedication, and unwavering commitment to making a difference. A Military Journey of Camaraderie Chad Miller served in the United States Air Force, where he specialized in security. He had deployments in both Iraq and Afghanistan, facing the challenges and sacrifices that come with military service. His camaraderie with fellow service members forged bonds that would become instrumental in his future endeavors. When Chad got out of active duty in October of 2012, he said he was done completely. The transition back into civilian life and his appreciation for his military camaraderie had him back in the Reserves by November. It was during his time in the Air Force that Chad met the individuals who would become his rowing teammates: Nick Rahn, Tommy Hester, and Will Janssen. These four veterans, all United States Air Force members, served together in Iraq in 2008 and developed a strong friendship that extended beyond their military service. Chad and his teammates decided to take on a unique challenge that would not only test their physical limits but also raise awareness for a cause close to their hearts. When Chad first proposed his plans to his wife Cynthia, she “thought he was nuts,” but the couple’s strong bond has always included supporting each other’s goals and aspirations. Chad transferred his GI Bill educational benefits to Cynthia, also an Air Force veteran, so she could complete her master’s degree in psychiatric mental health and open her own practice. Their children, Blake, Hannah, and Madison, were seven, four, and two respectively when Chad decided to take on his next challenge. The “Fight OAR Die” Team and Taking on the Talisker Whisky Atlantic Challenge In 2020, Chad learned about the “Talisker Whisky Atlantic Challenge,” a grueling 3,000 nautical mile, 43-team, rowing race across the Atlantic Ocean. The “Fight OAR Die” team decided to enter this event and dedicated their efforts to raising funds and awareness for veterans’ mental health and suicide prevention, a cause that deeply resonated with Chad and his teammates. Their journey began with a vision to make a difference in the lives of veterans who have struggled with mental health issues. Little did they know that this adventure would take them to the brink of human endurance and resilience. They aimed to become the first veteran team to row across the Atlantic Ocean in this challenging race. A Battle Against the Elements Setting sail from La Gomera in the Canary Islands on December 12, 2022, Chad and his team faced the unpredictable forces of nature in their 3,000 nautical mile rowing quest. However, they were determined to push through and achieve their goal. Their journey was marked by the vastness of the ocean, the beauty of starlit nights, and the awe-inspiring marine life they encountered along the way. But their path was far from smooth. The team encountered brutal storms, 50-foot waves, and sleep deprivation. They rowed tirelessly, with each member taking two-hour shifts, 24 hours a day. Their boat capsized, leaving them stranded in the middle of the Atlantic Ocean, approximately 867 miles into their journey. For 18 harrowing hours, Chad and his teammates clung to a life raft that had been punctured by a knife during their escape, battling the elements and uncertainty. The darkness of the open sea surrounded them, testing their resilience and mental strength. The Heroes of the Rescue Their distress signal reached the crew of the “Hanze Gotenburg,” a Dutch freighter, which embarked on a perilous mission to rescue the stranded veterans. The 19-member crew of the 700-foot freighter showed immense courage and skill in successfully rescuing Chad and his teammates from the unforgiving sea, suspending a rope ladder down 45 feet to the life-raft bobbing in the stormy waters below for each rower to climb to safety. The ship’s skipper was a 35-year-old Ukrainian, first-time captain, and the remaining crew were Filipino and Croatian. The extraordinary rescue was a testament to human bravery. The crew has since been recognized with the Maritime Achievement Award from the Philippines for their efforts in the rescue. Documenting an Unforgettable Journey What started as an epic adventure has now become an incredible documentary. Scott Bieler, the owner of West Herr Auto Group, New York State’s largest automotive group, funded the $80,000 entry fee for the Fight OAR Die — Talisker Whisky Atlantic Challenge, and subsequently also funded the production of a documentary film that chronicles their journey and remarkable rescue, serving as a source of inspiration for many. The tally for funds raised was over $120,000. The documentary captures the essence of the team’s camaraderie, strength of human spirit, and their unwavering dedication to a vital cause. It is a testament to the power of veterans supporting veterans and the impact that such initiatives can have on individuals and communities. Production is expected to wrap next spring with a planned early-summer red-carpet premiere. Support Along the Way Chad and his team received invaluable support throughout their journey. Hilary Epes-Oballim, Head Coach of the Buffalo River Rowing Club, provided pro bono training, preparing them for the rigors of the Atlantic row. Her dedication and expertise were crucial in their preparation. Another pillar of support was Haji Shareef, the founder of Musketeer Canine LLC and PTSDogs 4 VET's. Haji trained Chad and Cynthia’s service dogs, Gunner and Remi. Haji’s program also raises, trains, and provides service dogs for donation to veterans suffering from PTSD. These individuals and organizations played a pivotal role in helping Chad and his team overcome the challenges they faced during their remarkable journey. Extending Another Branch of Support Chad, Tommy, and Will recently launched a non-profit recreational therapy program for veterans to provide the type of collegial camaraderie and therapeutic excursions that were part of the impetus for their involvement in the Atlantic Row and an integral part of their preparation and training before they set out to sea. Heroic Expeditions, Inc. will offer therapeutic excursions in the form of skydiving, scuba diving, rowing, hiking, and mountain climbing to allow active-duty and veteran military to participate in challenges with like-minded individuals who have firsthand knowledge of the impact of service on mental health. Bryant & Stratton College: A Catalyst for Success Chad Miller’s decision to pursue a degree in Medical Billing and Coding at Bryant & Stratton College was driven by his determination to support his wife, Cynthia, in opening her mental health practice, Strong Minds, LLC. Strong Minds, located in Williamsville, NY, was born of Cynthia’s desire to support the veteran community in addressing and improving their mental health. The Medical Billing and Coding program is a two-year associate degree program. However, Bryant & Stratton allowed Chad to transfer credits from his previous education, so he will complete the program sooner and is anticipated to be graduating early, in May 2024. Bryant & Stratton's practical, hands-on learning approach allowed Chad to immediately apply his skills in overseeing the practice’s medical coding and billing, as well as conducting oversight of the practice’s certification processes and seeing to it that, after a year of providing pro bono treatment to veterans, care within the practice was ultimately covered by TRICARE, the uniformed services health care program for military service members, veterans, and their families. Bryant & Stratton College values its veteran students and provides accommodations to support them in their educational journey. Chad’s service dog, Gunner, has been an integral part of his educational experience and is allowed to join him in class.
- Admissions by Day. Filmmaking by Night.Shannon Cleveland has two passions in life: education and filmmaking. Following their May 2023 graduation from the University at Buffalo (UB) with a bachelor’s degree in media studies, Shannon looked for a full-time job in education that allowed them time to pursue their filmmaking passion. In June, Shannon was hired as an admissions representative in Buffalo, providing personalized plans for incoming students. They find this new role rewarding and fun — a dream job that allows time after hours to pursue this passion. Shannon’s final project at UB was to create a short film. That film, titled “Purge,” was just honored at the October Buffalo International Film Festival (BIFF), a nonprofit organization that champions independent films from around the world. Idea Inspiration In the realm of cinema, certain films have the power to delve deep into the human psyche, shedding light on the darkest corners of our minds. Some films are meant to entertain, while others aim to provoke thought and discussion. “Purge” — a film featured in this year’s BIFF — belongs in the latter category. It takes a bold step into the world of disordered eating, body dysmorphia, and the intricate interplay of these issues and other mental health disorders. It is a seven-minute film shot in black and white with no audio. “I had this idea for a very long time of a film that I wanted to make centered on mental health and disordered eating,” Shannon said. “I know those are two very important topics that I feel don’t get talked about nearly as often as they should in different film genres. My film ‘Purge’ is a result of that exploration.” Exploring Disordered Eating, Dysmorphic Thoughts, and Mental Health Creating a film that captures the uncomfortable essence of the daily struggles faced by individuals battling disordered eating, dysmorphic thoughts, and other mental health disorders is a powerful and empathetic endeavor. It’s through art and storytelling that we can step into someone else’s shoes and attempt to understand their experiences, no matter how unsettling they may be. Evoking the discomfort that is the daily nightmare experienced by those living with these conditions is both daring and essential. “One of my favorite films is Alfred Hitchcock’s ‘Psycho.’ So I have a lot of inspiration from him as a director. My film is devoid of color because there is a lack of color in the character’s life, and it is also silent, with no dialogue. I wanted the film to speak for itself.” Unmasking the Shadows Horror, as a genre, often explores the unsettling and terrifying aspects of life, and it’s an apt choice for conveying the emotional turmoil that individuals with these disorders endure. Using horror as a vehicle, the film creates an atmosphere that mirrors the internal struggles and psychological horrors faced by the character. The film peels back the layers of these disorders, revealing the dark, surreal, and disorienting aspects of the human mind. By immersing the audience in this disconcerting experience, Shannon hopes to foster empathy and understanding by allowing viewers to connect with the characters on a profound level. “In essence, my film has the potential to be not only a work of art but also a catalyst for change. It can inspire important discussions about mental health, encourage empathy, and help viewers appreciate the daily battles faced by those living with these disorders,” Shannon said. By providing a window into this unsettling world, Shannon hopes to contribute to a more compassionate and empathetic society, where individuals feel seen, heard, and understood regardless of the demons they may be battling in their own minds. Making Admissions Personal — and Simple Referring to their admissions day job at Bryant & Stratton, Shannon notes, “One of the things I love about what I’m doing now is helping students get started. We make our admissions process so easy.” Providing students with a unique, personalized experience is a hallmark of Bryant & Stratton College. That experience begins the very first time a student speaks with their personal admissions representative. Students receive support and guidance from their admissions representative and a dedicated member of the financial aid staff throughout the entire process. “This is a dream job for me,” Shannon said. “I have flexible hours, working five days — Monday to Wednesdays until 6:30 p.m., Thursdays until 7, and Fridays until noon. This allows me to use the evenings for creating. It’s a perfect match for me.” To see Shannon’s film, view it on their YouTube channel. Or visit the Buffalo International Film Festival website to learn more.
- Career Assistance 44 Years After GraduationIn the summer of 1978, many of Debbie Whalen’s high school buddies were leaving Buffalo to explore new things. She wanted to go with them. Instead, her parents offered to sign her up and pay for a one-year executive secretarial program at Bryant & Stratton College’s Eastern Hills campus. It ultimately became a turning point in her life. “I did not want to go to school, honestly,” Debbie said. “I had always had a job and worked, and I wanted to go with my friends to Florida and just keep making money. But it turned out to be a foundational year that resulted in a fantastic career for decades.” At the end of her program year, in late 1979, DuPont came to the campus with the aim of recruiting Bryant & Stratton students. “They said they wanted the cream of the crop, and they came to Bryant & Stratton to interview and test students in this program. I was so well prepared. I could type 80 words per minute and 120 in shorthand — which was a big deal in those days,” she said. “DuPont hired three of us after reviewing our test results.” Upon graduation, Debbie and two other students in the class began working at DuPont, where she spent the next 30 years. “The skills I learned at Bryant & Stratton allowed me to rise quickly through the ranks and receive multiple promotions,” she added. Generational Ties That same year, Debbie’s grandfather, Frank Buzydlowski, who had graduated with a business degree from Bryant & Stratton decades earlier, was invited to attend a special luncheon hosted by the College. “He went into the business program after the war,” she said. “It was incredible to be graduating from the program at the same time my grandfather was being celebrated at that luncheon for his accomplishments. Everything had come full circle.” Frank worked at Studebaker-Worthington as an efficiency expert who performed time studies for the company until he retired. Finally Getting to Florida When Debbie retired from DuPont, she moved to Florida. After seven years in the Sunshine State, she moved back to Buffalo. When the pandemic hit, she looked for and found remote work with GEICO, a job she still holds today. While she enjoys her job at GEICO, she wanted to find a part-time job that would better accommodate her lifestyle. She was working afternoon shifts from 2:30 p.m. to 1 a.m. and wanted to change jobs. “I didn’t really know where to start,” she said. “I decided to call my alma mater for advice.” Always a Personal Touch Debbie’s call to career services ended up being a delightful surprise. “I made a call to the main number and spoke with a wonderful woman who was so helpful and said she would have someone get back to me. My call was returned very quickly. It was a great follow-up.” Debbie worked with the career services team to update her resume and explore her job options. “I thought it was a shot in the dark, but they made it so easy for me. It’s the personal touch. It reminds me of when I went to school there; there was always a personal touch. We had this teacher — our shorthand teacher — who invited the whole class to her house for breakfast one day. She made chocolate chip pancakes for us all. I’ve never forgotten that. Bryant & Stratton is and always was a very caring environment. People there want you to succeed.” Debbie’s resume has already been updated, and she is ready to explore new options. “I have not started looking yet,” she said, “but I’m ready! They’ve prepared me well again.” She and her grandfather were her only family members to graduate from Bryant & Stratton, she said. “It was the right move. I don’t think I would have ended up in a Fortune 500 company if I had gone to Florida out of high school. It was a great choice for me.” Support Doesn’t End at Graduation Our support for students doesn’t end at graduation. Ongoing help is provided to alumni, no matter when they need it. Alumni can come back for help with career strategies and advice, as well as affordable continuing education. Whether job-seeking assistance is needed right now or 10 years from now, we provide our graduates with the same access to personalized career support from knowledgeable professionals that our active students receive. For free! Our alumni are part of a network that is more than 10,000 graduates strong and have access to a variety of resources, including: • Resume review and support • Interview prep • Job search strategies • Career coaching Join the Bryant & Stratton College Alumni LinkedIn community to network and connect with students and alumni in the US and across the globe. All of our students and alumni receive: • Personalized career plans – Our knowledgeable career services team helps you navigate your individual career path after graduation. • Internship opportunities – Internship opportunities for campus-based students provide real-world experience and networking opportunities to jump-start their careers. Our career services team can help you find an internship opportunity that may even turn into a full-time career opportunity. Plus, the experience you gain from your internship will prove invaluable in the interview process. Our students complete a capstone course designed to provide them with excellent opportunities to practice and display what they have learned in the classroom. • Resume development – We have experts to teach you how to write a resume or review your resume for the structure, formatting, and language that appeal to employers. • Interview prep – Proper preparation prevents poor performance. Take part in interview prep to polish your answers and avoid common missteps. You may even have the opportunity to participate in mock interviews in which local employers provide real feedback that gives you the competitive advantage you may need to get hired. • Strategic job search advisement – Finding a job is more than submitting an online application. Our career services associates can help you learn how to navigate the complexities of today’s marketplace. We work hard at building relationships with local employers to ensure they can provide you with career opportunities that can lead to quicker entry into the workplace upon graduation.
- From Burnout to Bliss: Finding a New Career (In 3 Easy Steps)Charting a new path may feel daunting. Bryant & Stratton prides itself on making that process stress-free. Our dedicated success team provides everything you need to plan your career and set it on the trajectory toward the greatest chance of success. From mapping your career path to landing internships and providing support even after you’ve graduated, Bryant & Stratton will be there to help you navigate your journey. Career transitions have become increasingly common. A recent survey reveals that nearly 40% of working professionals are considering changing careers. Reasons range from dissatisfaction with current positions to a desire for better work-life balance to personal development to a salary increase. Based on the Lumina Foundation data, 40% of undergraduate students are over 25 years old, 58% work while in school and 26% are raising families. The number of students living on campus today is only 13%. This makes sense as people deciding on new career choices are doing so at various, older ages. Today’s college students juggle multiple responsibilities. Research shows 40% of today’s students attend school part time; 75% commute to class while juggling parenting, working or both; and work an average of 20 hours per week. Considering a Career Change Can Be Daunting; We Can Help According to U.S. News and World Report, some of the hottest and most in-demand jobs are in healthcare. We offer 11 degrees and four diploma programs in healthcare. Students have the ability to pursue a nonclinical career with a degree in Medical Reimbursement and Coding or Health Services Administration. Students looking for a degree in a clinical setting have the opportunity to study Medical Assisting or any of our in-depth nursing degrees. Our career-focused programs are developed with flexibility, accessibility and your success in mind. “All our students have a personal success team dedicated to supporting them academically and professionally,” said Kelly Mariani, system director of career services. “Many of our students are parents, employed full time and are returning to school to further their education.” Our approach to student success is unique. Once enrolled in Bryant & Stratton, students have a success team with them from orientation through graduation. We work with every student, as well as student advisors and professors, to formulate the best path for every individual student. And our support to students doesn’t end at graduation. Our alumni can come back for help with career strategies and advice, as well as affordable continuing education. “I have had students who graduated 10 to 15 years ago call us after a layoff looking for assistance or needing help dusting off their resume,” Mariani said. “We are always there to help.” Adults Over the Age of 25 Represent 40% of U.S. Higher Education Enrollment The age of the student is changing; more than ever, people are deciding to either go back to school or start higher education at a later stage in their lives. These students are classed as “mature” or “adult learners.” But like anything in life, adult learning has challenges. And no big surprise, it’s often about time and money. Going back to school as an adult comes with demands that may make it difficult to balance schoolwork, work schedules, family obligations and other commitments. However, mature students tend to be more dogged in their education pursuits: They’re there because they want to learn. A substantial body of research supports the idea that returning to school as an adult can be a worthwhile endeavor. The primary reasons cited are: • Hitting a job ceiling and the requirement of additional degrees or certifications to advance in their career. Many adults choose to return to school to enhance their skill set, making them more competitive in the job market, which can lead to promotions and salary increases. • Wanting to get into a whole new industry and make a career change to follow a passion or pursue something more fulfilling. • Completing unfinished education. Life circumstances may have prevented some adults from completing their education earlier in their lives. They may return to school to finish a program they started but never finished. These three tips can help you explore — and make — a career change: 1. Do a Self-Assessment. What do you love about what you’re doing? Are there levels of your profession that you have not had the opportunity to achieve? Where does salary rank in your priorities? What about teamwork, environment, satisfaction and culture? Or are you just simply ready to try something new? Once you better understand your drivers and motivators, you can consider which career allows you to best utilize your skills, values and interests. 2. Do Some Research. Can you bring skills from your current career? Instead of a brand-new field, consider exploring a more personally fulfilling role within the same or similar field. If a new challenge is appealing but you may not know where to start, talk to a career counselor. There are also online assessment tools, but speaking with someone can help you understand commitment, options, cost and how to make your goal a reality — one that fits into your current lifestyle. 3. Make an Action Plan and Set Specific Goals. Once you’ve identified what you want to do, choose an education partner that can work with you, and support and guide you through your journey. The opportunity to connect with fellow classmates and talk to people on a similar path provides an added level of support. At Bryant & Stratton, we know and respect that everyone’s educational journey is unique. Finding a school that fits your lifestyle, learning style and learning goals is critical to your success. Our Continuing Education department provides students and professionals with licensing, certification and academic training that have grown in importance in today’s professional settings. We are built different. For you.
- 12 Skills To Advance Your Childcare CareerWorking with children can be a gratifying job at any level. However, advancing your career can lead to different opportunities to explore that might fit your career goals better. Having the right childcare skills is vital to building your career, but which ones do you need? The following are some essential childcare resume skills to ensure you can develop a successful career working with children. 1. Child Development Knowledge One of the most important skills needed to work with children is knowledge of child development. Understanding how children develop and how their behavior can change during different stages of childhood can help you learn what to expect and how to handle behavioral issues. With child development knowledge, you'll also find it easier to develop activities or lesson plans for children in particular age groups. You can learn about child development in college classes if you earn a degree in childcare. 2. First Aid and CPR Certifications Knowing first aid skills and how to perform CPR safely on children helps ensure you'll be able to step in and save a child's life or treat an injury if needed. Organizations like the American Red Cross offer first aid and CPR certifications, which help you learn these types of skills. Keep in mind that some states require childcare workers to have these certifications in order to work with children. 3. Strong Communication Skills Childcare job skills include having excellent verbal and nonverbal communication skills. You'll need to have these skills to communicate effectively with children of different ages. For example, how you communicate with toddlers or preschool-aged kids is considerably different from how you talk to adolescents and older kids. You'll also need good communication skills to interact with parents. For example, you might need to discuss issues or concerns about children with their parents. 4. Organizational Skills Being able to stay organized is critical, no matter what kind of childcare environment you work in. Having good organizational skills helps you keep track of different types of information and handle administrative tasks that might be part of your job. For example, you might need to update student records and files or order supplies regularly as a childcare worker. The ability to juggle different tasks while staying on top of all your responsibilities requires strong organizational skills. 5. Flexibility and Patience Working in childcare means being in an environment that can change rapidly from one day to the next or even within the same day. Flexibility can help you smoothly adjust to sudden changes or adapt to planned activities. Patience is also valuable since the children you work with also need to adapt to any changes. Being patient can make it easier to help children adjust to a new schedule, different activities, or other changes that occur. 6. Ability to Be Creative A big part of childcare work is keeping children interested in learning or staying active. Creative skills can help you come up with fun activities to keep children occupied or help them learn new concepts or information. For example, you might plan exciting activities using drawing or other forms of art that allow children to create artwork or illustrate something they've learned, such as sharing with others or counting. Using your creative skills can also help prevent kids from becoming bored, restless, or distracted. 7. Physical Stamina Working in childcare isn't just about learning or doing classroom activities. You'll also need to keep up with the children in your care, which might involve being on your feet indoors as toddlers or other young children explore their surroundings or do more physical activities. Your job might include outdoor activity time for children, where you're likely to be much more physically active. You might also have to regularly move or carry items to different areas or rooms, depending on your responsibilities. 8. Emotional Stability Being emotionally stable is a crucial skill to have as a childcare worker. Childcare comes with plenty of challenges, such as dealing with a child throwing a tantrum or comforting a child who is scared or hurt. Emotional stability allows you to stay calm and focused so you can think clearly and avoid becoming impatient or frustrated when faced with these situations. Modeling emotional stability can also help children learn emotional intelligence from you, leading to fewer behavioral issues. 9. Optimistic Attitude No matter what age group you work with in your childcare career, maintaining a positive attitude on the job is essential. Having a positive outlook can inspire children to develop their own optimistic attitudes and feel more confident about facing challenges in their lives. Demonstrating a positive attitude around the children in your care can help you manage your classroom. Children can also learn from the excellent example you set for approaching difficult situations, unexpected changes, and other potential problems. 10. Problem-Solving Skills Having good problem-solving skills is essential for those who work in childcare. You will encounter all kinds of unexpected changes or other challenging situations in this type of role. You might need to devise solutions to problems on the spot or think of ways to overcome or handle specific difficulties, such as a conflict between children in your care, a shortage of supplies, or a rainy day that disrupts planned outdoor activities. As a childcare worker, you'll need to be able to come up with practical and helpful solutions to a wide range of problems that can occur. 11. Classroom Management Having classroom management skills is a must, whether you work with larger or smaller groups of children in a childcare setting. Classroom management skills are valuable, whether you work as a daycare teacher, teacher's aide, or assistant. These childcare job skills involve showing leadership, implementing and enforcing classroom rules, staying organized, and maintaining records of each child's work or progress. You'll also need to regularly ensure you have the supplies or other resources necessary for your classroom. 12. Compassion and Empathy From comforting a child who scrapes their knee to discussing a behavioral or learning concern with a child's parents, having compassion and empathy as a childcare worker is crucial. These skills allow you to interact with children or their parents in a helpful or productive way rather than engaging in conflict. Remember that showing compassion and empathy on the job can also help the children in your care learn how to develop these skills in their own lives. Start Your Journey Today Earning a diploma or degree can help you build or grow a childcare career. Bryant & Stratton College offers an early childhood care diploma program and an associate degree program in early childhood education. A diploma can help you prepare for a childcare worker, daycare assistant teacher, or preschool teacher aide career. An associate degree can help you develop the skills needed to work as a daycare center administrator, preschool teacher, or toddler teacher. When you have a diploma or an associate degree, you can advance your career further with a bachelor's or graduate degree. If you want more information on our early childhood care diploma program or our associate degree program in early childhood education, don't hesitate to request more information from Bryant & Stratton College. We can provide additional details on the program you're interested in and information on applying to our school. These programs are available online or at one of our campuses in Virginia or Wisconsin.
- How To Get An Internship & Why It Will Get NoticedYou have big plans for your career and are excited to catch the eye of an esteemed recruiter or two. But first, you'll need hands-on experience and a strong professional network. Both can be accomplished by completing a college internship. Struggling to understand the hype of the modern internship? Keep reading to learn what it involves, why it's so important, and how you can score the best internship opportunities. What Are Internships? Internships represent the joining of education and work to provide significant benefits for aspiring professionals and employers alike. These short-term work and academic experiences allow students to apply their skills in new settings while exploring professional niches they might not otherwise encounter. Why Are Internships Beneficial? The appeal of the college internship is far-reaching. This unique experience can provide networking advantages and opportunities for hands-on skills application and personal reflection. No two internships offer exactly the same benefits, but this is also part of their value. There are plenty of unique, even personalized, options that can reflect each student's specific needs and interests. The benefits of internships abound, but the following are some of the most noteworthy perks of completing one during your college years: Scope Out Your Potential Career Path No matter how much you learn in a classroom environment, only real-world exposure will truly prepare you for the realities of your future career. Many interns are surprised to discover that after working extensively in fields they previously found compelling, they no longer feel as passionate about those niches. It's far better to learn this early on than to commit to a career field you're not suited for. On the other hand, your early forays into a particular career path may reveal that it is, in fact, the field for you. If so, your internship will have you feeling newly energized to take on the challenges of the job hunt — or, perhaps, inspired to pursue even more training at the graduate level. Get a Leg Up with Networking Arguably the most significant advantage of the modern internship is high-level networking. No matter how much time or effort you dedicate to networking while enrolled in college or after you graduate, few relationship-building pursuits will be as profoundly impactful as your college internship. The benefits mainly surround the power of proximity. Internships place you in close contact with some of the most inspiring and influential professionals in your industry of choice. If you can impress these individuals, you'll discover a whole new world of exciting job opportunities. Your networking efforts will prove beneficial as you strive for that first post graduation job, and you can continue drawing on your early mentors or fellow interns for advice or recommendations when you seek new positions in the future. Build Technical and Transferable Skills You've undoubtedly acquired impressive skills and knowledge through your college coursework, but how often have you applied these abilities in the real world? You'll quickly cement this knowledge as an intern. Through daily assigned tasks, you'll be thoroughly exposed to processes that may have seemed intimidating from your previous perspective as a student. By the time you complete your internship, you'll have plenty of practice with the basics and perhaps even a few higher-level skills. In addition to targeted technical or clinical skills, your internship can help you develop transferable skills. These will prove valuable no matter the direction your career ultimately takes. For example, soft skills are especially transferable and include vital traits such as: • Written communication • Verbal communication • Problem-solving • Teamwork • Empathy How to Find an Internship in College Now that you understand just how crucial internships are to the modern college experience, it's time to start hunting for the perfect opportunity. The effort required to land a great internship will depend, to a great degree, on your preferred field and location. Internships are more abundant in some locations than others — but in some professions, they're also highly competitive. Give yourself an edge by following these steps: 1. Determine Which Types of Internships Will Be Most Beneficial Before you embark on the internship hunt, it's important to set goals and reflect on the opportunities you'll encounter. Yes, the competition can be fierce, but that doesn't mean that you should apply for just any internship. Instead, think about your long-term aspirations — and the role the right internship can play in that future. 2. Create or Revise Your Resume A targeted resume can make a world of difference as you strive to attract attention from top recruiters. Don't worry if you lack experience; your resume simply needs to demonstrate that you have a lot of passion and potential. Key elements you should include in your internship resume are: College details: Where are you enrolled? When do you expect to graduate? Don't forget to highlight your major and minor, as well as any relevant coursework or skills that could make you more valuable as an intern. Professional experience: Don't assume that your limited job experience puts you out of the running for a great internship. Every job provides important takeaways; it's up to you to demonstrate how you've grown through your past work experiences. Of course, professional experiences directly related to your major or potential internship will be the most impactful, so highlight these whenever possible. Contact information: This seems obvious but shouldn't be overlooked — use a professional-sounding email address and include your phone number. 3. Don't Forget the Cover Letter A great resume will take you far, but it needs to be accompanied by an equally impressive cover letter. This essential will shed light on why you're interested in the internship and what, exactly, sets you apart (beyond credentials). A fantastic cover letter can help you overcome a lack of relevant experience. Both your cover letter and resume should be short and sweet. Recruiters should instantly recognize which qualities you bring to the table. Explain why you're passionate about the field and what you hope to accomplish as an intern — and in your eventual career. 4. Seek Recommendations Through your years in college, you've likely developed strong working relationships with several leaders who can speak to your abilities. Their recommendations could be incredibly valuable. Options include: • Academic advisors • Employers • Instructors • Coaches Be sure to ask for recommendations early on, as many faculty members are inundated with requests. Many set a strict limit on how many letters they're willing to write. Wait too long, and you could miss out on one of your internship application's most essential elements. 5. Get Help from Career Services Searching for an internship need not be a solo venture. As a college student, you enjoy access to a career services department that can point you in the right direction. Career services experts can help you with all aspects of your internship search, such as: • Assisting with goal setting so you can feel more confident as you apply for specific internships • Crafting a resume that resonates with employers • Finding the best internship opportunities relevant to your current education and future career 6. Prepare for Interviews You've impressed recruiters with your resume and scheduled your first interview. Practice is essential, especially if you have limited professional experience and have completed very few interviews in the past. Begin by considering likely questions and how you might answer them. The goal should not be to create a detailed script for your internship interview but to avoid getting thrown off by surprise questions. Common queries include: • Why are you interested in working in this industry? • Why are you interested in this internship? • Describe a situation in which you've taken on a leadership role. • Have you overcome any significant challenges as a college student? • Which college accomplishment are you most proud of — and why? Once you have a sense of which questions might make their way into your interview, work with friends, family members, or fellow students to complete a few mock interviews. Have somebody film at least one of these so you can determine whether your body language or tone of voice might be cause for concern. 7. Don't Quit If an early rejection has you feeling down on yourself, don't despair: The internship race is notoriously competitive, and often dozens (or even hundreds) of students apply for coveted positions. Keep submitting those applications and building your network. Meanwhile, look carefully at any responses to determine where weaknesses might be present — and whether any targeted changes could lead to better outcomes. Eventually, you should catch somebody's eye. 8. Don't Take Your Internship for Granted Scoring a great internship is only the first step. Now you need to make the most of this valuable experience. Whether your internship is paid or unpaid, you should treat it like a job. This means conducting yourself in a professional manner and giving it your all. Professional conduct will increase the likelihood of your internship becoming a postgraduation job. Even if this isn't possible, your tenacity will produce great recommendations and a solid professional network (including current students, alumni, and professionals) to help you score your next position. Start Your Journey at Bryant & Stratton College Do you have big plans for your career? The right college program will provide academic enrichment and plenty of opportunities to apply essential skills in a real-world setting. This is a major point of pride at Bryant & Stratton College, where career readiness is one of our main goals. Request info today to learn more about our approach — and our range of targeted and highly accessible training programs.
- Alisia Humphreys: Dancing Her Way Through the PTA ProgramPhysical Therapist Assistant (PTA) student Alisia Humphreys’ path to her career as a professional dancer and cheerleader started at a very young age. Her mother owned a dance studio in West Seneca, NY, named after Alisia’s grandmother Eugenia, who opened the studio. Alisia started dancing at the age of two and started competitive dancing when she was six years old, though she never felt the pressure to continue dancing like her mother and grandmother before her. “My family supported anything I wanted to do,” said Alisia. “There were moments when I wanted to quit or take a break, but I loved the environment, and I loved all my friends. Dancing was my break from school and from any other stress I was faced with. I could go, see my friends, and do something that I loved.” Off To School It was her love of dance that would eventually lead to her desire to join Bryant & Stratton. College's PTA program. “Growing up, I wasn’t sure what I wanted to do, but I always knew I wanted to be in the healthcare setting,” said Alisia. “Growing up a dancer, I was always kind of interested in the body. I had a really great dance teacher growing up who knew all of the muscles and how they worked. She would show up in a suit with the muscles and the skeleton on it, which was a little cheesy, but I loved it.” An injury to a fellow dancer helped Alisia decide to pursue a career in physical therapy. “She had an injury to her ankle, and she was going to be missing her final recital as a senior,” said Alisia. “But when she started PT, she came back to dance and finished her year. Knowing that physical therapy can make that much of a difference really struck my interest.” Born and raised in Fort Erie, Ontario, Alisia decided to look stateside for her collegiate pursuits. “I have dual citizenship, and I personally think that New York State Education is of a higher caliber,” she said. “I didn’t really want to move away, so staying close to home made sense. I wasn’t quite sure where I wanted to go, but when I talked to Bryant & Stratton College's admissions and financial aid, and when I met the program director, everyone was so welcoming. I knew instantly this was the place for me. It was an eye-opening experience.” Getting Her Pom On With her dance background, Alisia decided to try out for the Buffalo Bandettes, the dance and cheer team for the National Lacrosse League’s (NLL) Buffalo Bandits, who recently took home the National Championship title. However, she was at a bit of a disadvantage. “I was never a cheerleader,” said Alisia. “I had never worked with pompoms, so I went to a voluntary prep class that the Bandettes held where we learned some basic Bandettes’ choreography and learned how to handle them.” “The actual audition, a couple of weeks later, was a four-hour process,” Alisia continued. “They compiled a score based on technique and personality. Then they picked 15 girls to call back the next day, which was a 15-minute interview. That was where we got to make our mark with the coach. It was pretty stressful, but I knew it would entail a lot of dancing, which I love.” While Alisia loves dancing with her fellow Bandettes, she cherishes the fan interactions. “We greet the fans before every game, and while many of our interactions are standard ‘Have fun! Enjoy the game!,’ we do have fans come up to us and let us know how much they enjoy our performance, and that is very motivating. It always feels very nice. We really enjoy speaking with the fans, because we’re all there for a common goal, which is for the Bandits to win.” In addition to her schooling and her time working with the Bandettes, Alisia also teaches dance at her mother’s studio, making for a hectic schedule, to say the least. “I only teach two classes right now, but they do add up between choreography and making places for all the dancers. Some of my days are as long as 11 hours. It is demanding, but I’ve always loved to stay busy. I really enjoy it.” As far as the future is concerned, Alisia hasn’t quite settled on what particular area of physical therapy she’d like to move into. “I’m hoping to gain some insight during my upcoming clinicals,” she said. “I’ve always wanted to work in pediatrics, though I may go into college athletics. I’m going to keep my mind open.” You can learn more about Bryant & Stratton College's Physical Therapist Assistant program here!
- Coach Spotlight: Women's Basketball Coach Brittnee PerryBryant & Stratton College Bobcats women’s basketball coach Brittnee Perry came to the sport pretty late. She didn’t start playing until she was in seventh grade, but she quickly realized that she not only had a passion for the sport but skill as well. “I was a late bloomer,” says Brittnee, “but once I started getting serious about it, I realized that I was going to go pretty far with it. I became pretty good within a short amount of time.” Where It Began Brittnee quickly made the Baseline Elite 716 travel basketball team and then went on to play for Hutchinson Central Technical High School in Buffalo. There, she won three Canisius Cups, was named Player of the Year in the Canisius Cup twice and was named a member of the All-Western New York team. As a senior in high school, she was also named Buffalo’s Game Changer by Nike House of Hoops. After a brief stint playing for Medaille University, Brittnee transferred to Buffalo State College, where she had a more-than-respectable collegiate career for the Lady Bengals, finishing with more than 1,000 points and more than 500 rebounds, with an average of a double-double per game. She was also named the team’s MVP twice and was named to the All-State University of New York Athletic Conference team. After receiving her bachelor’s degree in health and wellness in 2016, Brittnee had aspirations of playing basketball abroad. “I had a dream of playing in the WNBA, but I was very realistic with myself,” she says. “I decided I was going to take my chance and try to play overseas.” Overseas Aspirations After speaking with her Amateur Athletic Union (AAU) coach, Rachelle “Rocko” Matthys, who told her about some overseas opportunities, Brittnee attended a basketball camp in Cologne, Germany, where she was able to showcase her talents, though she found there were some differences in the game there. “They have different rules for traveling as well as a different method for doing a layup,” says Brittnee. “I got matched up with a lot of players from the States, so it didn’t feel as though I was playing against international players.” Despite being the only Division III player among Division I players at the camp, Brittnee caught the attention of some international teams. However, it didn’t make financial sense for her to accept any of the offers she received. “It was at that point that I decided to take a break from playing,” she says. “I ended up going to the sidelines and started coaching.” Coaching Career Brittnee started her coaching career as a volunteer assistant coach at Buffalo State as well as by coaching various junior varsity basketball and AAU teams, which was a transition she found both comfortable and gratifying. “I think I was able to contribute,” says Brittnee. “Certain aspects came naturally, particularly having had the career as a player that I had. There was a direct correlation when it came to the X’s and O’s.” After some time on the sidelines, Brittnee became pregnant with the older of her two daughters. With the world of basketball now behind her, she settled into a career as a home health aide. That was until she received word that Bryant & Stratton College was looking for a head coach for its inaugural women’s team. “[Bryant & Stratton College men’s basketball coach], Coach Brown, brought it to my attention that there was going to be an opening, and I thought, ‘Oh, wow, that would be nice to be a part of the first women’s program in the school’s history,’” says Brittnee. “So I said, ‘Why not? I’m going to give it a shot.’ I didn’t have as much experience when it came to coaching, but I had experience in the game itself so far, so I thought I had a chance.” Time to Get to Work Once Brittnee got the head coach position, she quickly discovered that there was a bit of a learning curve. “I don’t think people understand how much goes into recruiting players,” she says. “You’ve got to get out there, and you’ve got to have the resources. The game itself came naturally to me, but the administrative parts, such as the budgeting and recruitment, were new to me.” Another challenge was recruiting players for a brand-new basketball program, though Brittnee found that just being herself was the best recruitment strategy. “I kept everything really black and white,” she says. “I looked for ladies [who] needed a school to go to, and I just explained myself and my experience, and I helped make them realize how special it would be to create history.” All of Brittnee’s efforts paid off, as the Bobcats went 22-7 in their first season and made it to the Final Four, though the national semifinals were canceled due to COVID-19. “We don’t know if we would have won the championship, but we had a very good season regardless. It was a breakout year.” Being given the opportunity to coach helped Brittnee understand that she had the ability to overcome adversity. “I understand that I’m not a player, and I’ve learned that I have been able to face problems head-on and continue to do the job I was hired for,” she says. “At the same time, I’ve learned that I have the ability to motivate players and help them be better.” As for next season, Brittnee has a bit of work ahead of her. “This year, I have seven girls graduating,” she says. “I’m looking for a whole new team. We’re filling all positions. So our team isn’t quite there yet, but we’re getting there.” You learn more about the Bryant & Stratton College women’s basketball program here or fill out a recruitment form!
- 11 Information Technology Jobs You Can Work From HomeThe pandemic has proven that more people can successfully work remotely than most had previously realized. Work-from-home options, in general, are growing increasingly popular, and remote tech positions account for a large share of those opportunities. If managing a home office is your goal, there are some promising job options in the tech industry to consider. What remote position might be right for you? Can You Work in Tech Remotely? A decade ago, remote employment job postings were extremely uncommon. Working from home was often only accessible as a unique arrangement to help families in limited circumstances. Teleconferencing and telework technologies have improved to the point that many organizations can survive with a totally remote staff. It’s not unusual for companies to enable their workers to work from home at least once or twice a week or even full time. Remote work is becoming more popular, and information technology is regularly one of the flexible career categories where skilled job seekers may discover top-tier work-from-home opportunities. Which IT Jobs Can Employees Work From Home? If you want to work in construction or plumbing, clearly working remotely is not an option. However, for those individuals with IT skills, the path is more flexible. There are a variety of professional IT roles that will allow you to work from a home office on a full-time or part-time basis. They are easier to find than you might think, too. Consider some examples of careers where remote work is a likely option. Some of the following are entry-level jobs, while others may require additional experience, certification, or education beyond the technology degrees offered by Bryant & Stratton College. 1. Coder/Web Developer Coding entails putting together a collection of instructions using a language a computer can understand. To put it simply, code is what instructs your computer regarding what to do. Computers do not comprehend standard language. They only know “on” and “off.” On and off switches, or transistors, control a computer’s functionality. These on and off transistors are represented as the numerals 1 and 0 in binary code. Your computer works by combining an endless number of these codes. Computer programming languages were created to make binary code more comprehensible. These languages serve varied functions, but they all enable programmers to convert crucial commands into binary code that the computer comprehends. Coding creates the framework and web development makes the software function within that environment. The software also is a set of instructions that tell a computer what to do, which is why these two career options are closely linked. Coding is a broader term, while web development relates directly to the software. Work-from-home coding and web developer positions are identical to their in-person equivalents in terms of skill, experience levels, and technical requirements. The only difference is that you won’t need to drive to an office; everything you’ll need is in your own home. 2. Web Designer A web designer is an IT expert in charge of creating a website’s layout, appearance, and functionality. A professional site designer must have innovative graphic design talents and technical knowledge. He or she must be able to envision how a site will perform. Web design is a job you can do remotely and is often an opportunity to freelance. You can run your own business out of your home or work for a corporation as a remote designer. Many remote web designers begin with modest, independent projects and then work in person for a firm before moving on to a full-time remote career. 3. Database Administrator A database administrator (DBA) is the IT professional who directs or performs all tasks connected to the effective operation of a database. A DBA ensures that a company’s database and its related applications are functional, secure, and efficient. Your role as a remote DBA is to work from home and oversee the installation and operation of a database for your firm. Remote DBAs frequently use virtual private networks to maintain security, select which software to add to the database, and remotely access any machine that requires administrator assistance. 4. Information Security Specialist Information security specialists are highly trained members of the information technology industry and are in charge of planning and implementing security measures, securing infrastructure, monitoring systems for security breaches, and responding to cyberattacks. Cybersecurity jobs such as this need you to come into the office on occasion, but they also allow for remote work for everyday tasks. 5. IT Project Manager IT project managers are often the strategic drivers of IT projects. They are frequently in charge of defining the strategy, assigning resources, and managing teams. In certain circumstances, they are also in charge of hiring and training IT personnel. It is not uncommon for an IT project manager to have remote access, especially if other team members are remote as well. This virtual project team can reduce overall costs for businesses and, as with the other remote positions described, improve work-life balance for employees. 6. Software Engineer A software engineer uses mathematical analysis and computer science principles to design and develop computer software. Software engineers work with programming languages, software developers, and computer operating systems. They must apply engineering ideas to the design of the software. Software engineering is one of the most adaptable occupations since these professionals may work from anywhere that has computers and internet connectivity. They may work from home or while on the road if they want to travel. 7. Digital Marketing Professional Digital marketing, often referred to as online marketing, encompasses any marketing operations conducted over the internet. Businesses use digital channels such as social media, email, and websites to engage with present and prospective consumers. It can also include communication via text or multimedia. Digital marketing professionals can be writers, editors, strategists, social media managers, or designers. Even video producers work in this growing industry. Like software engineering, digital marketing allows you to work from anywhere in the world. As a result, even firms that have historically operated in-office marketing functions are changing to include work-from-home opportunities. 8. User Support Specialist Computer user support specialists, often known as help desk technicians, typically assist non-IT computer users with technical issues. Help desk technicians may tackle challenges that vary depending on the industry and the specific business. Since they typically work over the phone, via email, or on a live chat link, remote work is readily available in this arena. However, you may need some specialized equipment, like fiber-optic broadband and high-resolution monitors. 9. Network Technician A network technician’s primary responsibility is to implement, maintain, diagnose, and repair computer and network systems. These individuals are in charge of building various networks and linking them. Although network technicians might have to occasionally go on-site to handle hardware issues, they can do a variety of work remotely. Once they connect the cables and manage the hardware, the rest is typically done in the cloud, so remote work makes sense in this role. 10. Systems Analyst Systems analysts evaluate the viability of information systems in terms of their desired results and collaborate with end users, software providers, and programmers to accomplish these goals. A systems analyst could easily work from home by leveraging virtual communication and cloud technologies. 11. Quality Assurance and Testing Analyst The goal of a quality assurance analyst and tester is to ensure software works as expected. Quality assurance analysts test a program after it has been developed by software engineers in order to look for bugs and other issues. As with most IT jobs, as long as you have access to the right hardware and an internet connection, you can test the software from anywhere, including at home or a remote office. Benefits of Working From Home Many remote jobs also have flexible work schedules, so employees may start and stop their days as they want, as long as the work gets done and meets quality standards. Having control over your work schedule is clearly beneficial and a way to improve work-life balance. By foregoing the commute, you can better support your emotional and physical wellness. In addition, the time saved can allow you to focus on non-work objectives, like caring for loved ones, pursuing hobbies, or simply preparing a home-cooked meal. Start Your Journey Today An excellent place to start is getting the proper education to work in technology. Bryant & Stratton College has technology degree programs that may start you on the right path to working remotely. Find out more about our online technology degrees today!
- Healthcare Work From Home: Is It Possible?The past few years have seen a seismic shift in how and where we work. These days, many people expect to spend at least some time working from home. This setup is more accessible in some industries than others — but even sectors that seem exclusively committed to in-person work offer some remote opportunities. Nowhere is this more evident than in the rapidly evolving field of healthcare. Can You Work from Home in Healthcare? Suppose you're passionate about the healthcare field but also intrigued by the possibility of remote work. In that case, you might wonder: is it possible to work from home as a successful healthcare professional? The most straightforward answer to this question is an unequivocal yes — there is remote work available in the healthcare field. That being said, work-from-home job opportunities are far more plentiful in some niches than in others. This setup is more common for administrative, clerical, consulting, and sales roles. It is also possible for employees in select clinical positions to work remotely, at least part of the time. If you're intent on working from home, you'll want to seek relevant training. And if you choose the correct career niche, you'll find it much easier to score a remote position. Types of Work-from-Home Medical Jobs As we've mentioned, remote work in the healthcare field has traditionally been more abundant for administrative roles. That is changing, however; these days, there are opportunities for nearly any type of healthcare professional to work from home. These opportunities may be limited, but they're certainly available if you know where to look. The following are a few of the most compelling work-from-home careers worth pursuing: 1. Medical Transcriptionist As with any transcription job, this vital position centers around transforming audio files into written documents. With medical transcriptionists, however, medical records are produced during physical exams and other healthcare appointments that need to be converted to text. These days, most transcriptionists work extensively with speech recognition software. As one of the most common and popular work-from-home options in healthcare, medical transcribing is uniquely suited to a remote setup. Transcriptionists need not be present for medical appointments; the audio files they work with can easily be acquired digitally. Likewise, any translations or reports they produce can be sent from remote locations to physicians or other healthcare providers. 2. Healthcare Recruiter Healthcare HR departments rely on skilled recruiters to find and vet the field's best and brightest professionals. This can easily be completed remotely, especially given the increased prominence of digital solutions in hiring and even onboarding. Remote recruiters may work directly for providers or facilities, although dedicated staffing firms employ many professionals. In either capacity, healthcare recruiters must develop a strong rapport with job candidates while providing insights into the advantages of working for top organizations. To build enthusiasm, they may use testimonials or rich media to provide insights into company culture, which can be a strong driver of interest in an evolving job market. Increasingly, recruiters rely on AI solutions to help them match candidates with niche skills to relevant job openings. 3. Human Resources Manager Many HR jobs have transitioned to fully digital in the past few years — and the healthcare sector hasn't bypassed this trend. The HR manager role goes beyond healthcare recruitment to include several other essential tasks, such as payroll processing, benefits management, and personnel recordkeeping. The potential for remote work may depend on the HR professional's area of expertise. Some exclusively remote opportunities are available, but many healthcare HR jobs now involve hybrid setups. 4. Telehealth Nurse or Nursing Assistant In many situations, effective nursing calls for in-person patient care. However, there are plenty of times patients may prefer to handle interactions with nurses over the phone or via video chat. This is where telehealth nursing comes into play. While telehealth nurses can provide various digital services, they are primarily relied on for counseling patients over the phone. This often centers around basic consultations and triage services concerning acute or chronic conditions. Telehealth nurses also frequently oversee remote monitoring, so patients do not need to travel in order to have their vitals checked. These nurses may work closely with telehealth nursing assistants or aides who help with monitoring vitals or may be responsible for scheduling and managing appointments. 5. Administrative Assistant Maintaining complex caseloads in today's fast-paced healthcare environment requires a lot of effort. Administrative assistants support an optimal workflow by managing files, processing documents, and generating reports. They may interact extensively with both patients and providers over the phone, so they must possess exceptional customer service skills. While many administrative assistants provide the first point of contact during in-person medical appointments, several aspects of this role can be fulfilled on a remote basis. 6. Care Navigator Today's healthcare organizations increasingly recognize the value of patient empowerment. They promote this with help from care navigators, who work closely with patients to find solutions to their most pressing healthcare concerns. Effective case management is essential, as care navigators are charged with maintaining open lines of communication between patients and providers. Empathy and problem-solving skills also come into play since many care navigators provide in-the-moment, over-the-phone (or sometimes, text-based) support to patients in crises. Their troubleshooting services help patients overcome significant roadblocks and, ultimately, receive the high-quality care they deserve. Relevant training can be obtained by enrolling in a health services administration program. 7. Change Management Consultant Change management is an important niche in the medical field. It involves the practical implementation of innovative solutions, accounting for typical barriers to success. While many change management professionals work on-site, working remotely as a consultant is possible. In this role, change management professionals shed light on the chief issues impeding innovation. Much of their value lies in their outside perspective, which allows them to spot concerns that might not be immediately evident to in-house professionals. 8. Medical Billing Specialist Serving as liaisons between insurance companies and healthcare providers, medical billing specialists submit claims and, when necessary, follow up to ensure payments are collected and reported. Their ultimate goal is to verify that medical practices are appropriately paid for the services rendered. When effective in their work, these specialists can drive significant improvements in revenue. Like other administrative procedures, billing is primarily handled online or over the phone. Consequently, completing daily tasks at home is more than possible. Remote work opportunities are most frequently provided by large-scale health systems, although hospitals and large group practices may also allow medical billers to work from home. 9. Medical Coding Specialist Medical coders use official classification systems to translate reports from healthcare providers into uniform codes. These codes are then used to produce clinical information and billable documentation. Both diagnoses and procedures are thoroughly documented to ensure accuracy and compliance. As with medical billing, medical coding is ideal for working remotely. This administrative role requires little face-to-face interaction. A subset of medical coders has been working from home for years. Again, this is more common with large healthcare systems. Some remote workers are employed by dedicated billing and coding companies — while others work part time or as freelancers. 10. Medical Sales Professional Sales is an important but often overlooked area of the healthcare industry, but it usually attracts many ambitious professionals. Sales roles involve marketing everything from medical equipment to pharmaceuticals. Representatives act as liaisons, speaking on behalf of manufacturers while meeting with healthcare professionals. In addition to helping attract new clients, they may meet with current clients to inform them about new offerings. While many sales representatives and managers travel to meet directly with clients, it's possible to thrive in this role when working from home. Under this approach, interactions take place over the phone or during video appointments. This allows sales representatives to easily get in touch with leads and clients nationwide while avoiding the cost and hassle of traveling hundreds (or even thousands) of miles. 11. Healthcare Legal Assistant Spanning the divide between two opportunity-filled industries, healthcare legal assistants support lawyers who work with (or on behalf of) healthcare organizations. While they're mostly charged with maintaining meticulous records, these professionals may also handle scheduling and draft court documents. Both remote and hybrid options are available. Employers may prefer a demonstrated background in healthcare, although exclusive experience as a paralegal may be sufficient. 12. Healthcare Research Assistant This job is similar in some respects to the legal assistant position described above, but with one core distinction: research assistants gather and analyze data rather than focus on administrative tasks. Their research primarily involves medical pricing, so a basic understanding of healthcare concepts and procedures is essential. For this reason, preferred candidates will have some education or experience in nursing, such as an associate degree or a few years of work as an RN. Start Your Healthcare Journey with Bryant & Stratton College Whether you aspire to work from home or are seeking an in-person position, you'll gain much-needed clinical and administrative skills when you enroll in one of the healthcare programs at Bryant & Stratton College. Request information today to learn more about our most compelling opportunities — and to discover how these could lead to your dream career. *While there are opportunities for remote work, it may not always be possible to find work-from-home job opportunities in the healthcare field. This is due to the nature of the work in healthcare, which often requires in-person interactions with patients, specialized equipment, and the need for a secure and confidential environment.
- Medical Billing and Coding: Are You Ready?When exploring possible healthcare career paths, you’re bound to come across medical billing and coding. This career path won’t have you providing patients with treatment or handling any direct patient care. Instead, you’ll be working behind the scenes making sure healthcare services are correctly coded for accurate billing or handling claims and other billing matters. Working in medical billing and coding requires being detail-oriented and having a thorough knowledge and understanding of medical coding systems. Since this career requires you to handle a significant amount of health information, including medical records and other patient data, it might seem challenging. Learning more about medical billing and coding can help you determine if this is your best career path. What Is Medical Billing and Coding? Medical billing and coding is the process that turns health information and medical records into insurance claims and invoices. Insurance companies or other payers look over these claims and invoices, then reimburse healthcare providers based on patients’ coverage or policy details. How does this work? Medical coders take diagnostic and treatment data and turn it into codes that insurance companies and other payers use when reimbursing healthcare providers for their services. Medical billers use these codes when filing or submitting insurance claims. Medical billing and coding uses different coding systems, including ICD-10 and CPT. International Classification of Diseases 10th Revision (ICD-10) codes are used for diagnoses, while Current Procedural Terminology (CPT) codes are used for services such as procedures or treatments. The daily responsibilities of medical coders typically include accurately coding diagnoses and services, while medical billers typically send claims or invoices to payers, handle rejected invoices or claims, and follow up on outstanding bills. In some cases, this career path involves handling both billing and coding tasks. Is Medical Billing and Coding Hard? Working in medical billing and coding requires you to be familiar with standard coding systems, such as CPT and ICD-10, and processes for handling medical claims. As a medical coder, you determine the correct codes to use for patient records or find the codes needed, and this can be tricky until you become used to these coding systems. Keep in mind that some healthcare facilities have coding programs that make it easy to find the codes you need. As a medical biller or coder, you’ll also need to keep up with any updates or changes to billing and coding processes or systems. What Is the Hardest Part of Medical Coding? This can vary from person to person, depending on personal strengths, skills, and other factors. For example, you might find it hard to quickly determine the correct code for a complex diagnosis or procedure, or you might find it difficult to stay on top of healthcare regulation changes that affect medical coding. Keep in mind that with the proper education and training, you’ll have a chance to develop the skills needed to thrive in medical billing and coding. Like many jobs, as you gain more experience in the field, you should also find it easier to handle everyday tasks, whether dealing with a billing issue or finding codes quickly. Is Medical Billing and Coding Right for You? Medical billing and coding might be right for you if you enjoy a rewarding career with some challenges. Working in this field means you get to use your skills to find the right codes for diagnoses and procedures, which can be like solving a puzzle in some cases. You’ll also play an essential role in making sure patient claims are coded and billed correctly for services, which helps ensure that patients aren’t overcharged and healthcare providers are reimbursed. Medical billing and coding can be a highly fulfilling career if you have an eye for detail, analytical skills, and a desire to work behind the scenes in the healthcare field. Do You Have to Be Good at Math? Having basic math skills is important when you work in medical billing and coding. However, you shouldn’t need more-advanced math skills to do this kind of work. Medical coding doesn’t use math as much for everyday tasks, but medical billing does involve having some math skills. As a medical biller, you might use software that performs calculations for you, such as reimbursement calculations. You might need to use basic math skills to calculate other amounts, such as when there’s a discrepancy in medical bills. Benefits of a Medical Billing and Coding Career Working in medical billing and coding is a good career choice for those looking for a healthcare career that doesn’t involve direct patient care or going to med school for a degree. Whether you work as a medical biller, medical coder, or both, you can expect to enjoy some notable advantages. Some of the top benefits of working in medical billing and coding include the following: Remote Work Medical billers and coders most often work in doctors’ offices, hospitals, and other medical facilities, but some work from home. With the right equipment, you might have a chance to do remote work in medical billing and coding. This means you don’t have to deal with daily commutes, giving you more free time. Working remotely also means handling medical billing and coding tasks from the comfort of your home instead of going into an office. Being a medical biller or coder might be an excellent option if you have a quiet area in your home that you can set up as a workspace. Advancement Opportunities When you work in medical billing and coding, you can advance your career. Medical billers and coders can become medical billing and coding specialists. These specialists take on additional responsibilities in this field, which can be more challenging and rewarding. To advance in this career, you should plan on going through more training and educational programs to ensure you have the skills needed to be a medical billing and coding specialist. Rewarding Work Working in medical billing and coding offers a fulfilling career in the healthcare field. As a medical biller, you’ll be responsible for ensuring patients are billed correctly for medical diagnoses or procedures. You’ll also help handle billing disputes and payment issues. As a medical coder, your work helps ensure that healthcare providers receive accurate payments for services they provide from insurance companies or patients who pay directly. Regular Hours Medical billing and coding is a good option to consider when you want a healthcare career that doesn’t have you working nights, evenings, holidays, or weekends. While staff in hospitals and other facilities with around-the-clock or extended hours are typically expected to be available at all times, medical billers and coders often work regular office hours. This can provide you with a steady, predictable schedule, so you don’t have to worry about making arrangements in your personal life in order to work nights, weekends, or holidays. Online Education Options Becoming a medical biller and coder means getting the proper education for this career. Some schools offer online programs that train students in medical billing and coding. With an online program, you won’t have to go out of your way to attend classes in person. Instead, you can learn medical billing and coding at your own pace while also developing the skills needed for this kind of work. Online education programs for medical billing and coding offer classes that cover the material you need to know for this career, just as in-person programs do. Quick Start Becoming a doctor, nurse, or other healthcare worker usually involves going to school for several years. When you choose a medical billing and coding career, you don’t have to wait that long to start working. Medical billing and coding educational programs can be completed quickly so you can start your career. In fact, you may be able to complete one of these programs within two years. This allows you to begin putting your skills and knowledge to use as a medical biller or coder in a shorter amount of time. How to Become a Medical Biller or Coder What does it take to become a medical biller or coder? While you don’t have to go through med school or nursing school for this career, you do need to take some classes. It also helps to have certification in this field since many employers prefer hiring medical billers and coders who have taken this step. You can expect to take the following steps to become a medical biller, medical coder, or both. Prerequisites Although it’s possible to be hired for medical billing and coding with a high school diploma, you might find limited opportunities. To earn a medical billing and coding degree, you’ll need to have a high school diploma or equivalent. As long as you have this, you can look into getting an education in medical billing and coding to ensure that you build the necessary skills for this work. Education Medical billing and coding programs provide the training you’ll need to thrive in this career. You’ll find many options, including diploma programs, associate degrees, in-person or on-campus programs, and online programs. Associate degree programs typically take two years to complete, while diploma programs usually take less time. What classes can you expect to take in a medical billing and coding program? Classes in CPT coding, math, ICD diagnostic coding, electronic health records, and reimbursement are typically part of these programs. These programs teach you to take information from medical records and determine the correct coding. Certification Becoming certified as a medical biller or coder isn’t required, but it’s a good step to take for your career. Many employers prefer to hire those who have certification. How do you become certified in medical billing and coding? You’ll need to take and pass a certification exam from a credentialing organization. Different certification options are available in medical billing and coding, such as Certified Professional Coder, Certified Professional Biller, Certified Inpatient Coder, and Certified Outpatient Coder. Going through a degree or diploma program can help prepare you to take a certification exam in medical billing and coding. Start Your Medical Billing Journey at Bryant & Stratton A quality education is the best way to start your medical billing and coding career path. Bryant & Stratton offers programs to help you develop skills for this type of work and gain the knowledge needed to succeed in your career. Our programs include a Medical Reimbursement and Coding Associate Degree and Medical Billing and Coding Diploma. Both programs are offered online and on some of our campuses. The diploma program includes CPT and ICD coding classes, computer skills, reimbursement, and workplace math. The degree program includes these classes, as well as courses in evaluation and management services and advanced coding. The education you receive from the diploma or degree program helps you learn medical terminology; coding and billing practices and protocols; and more to build a rewarding career in this field. To learn more about earning an associate degree or a diploma in medical billing and coding, request more information from Bryant & Stratton College.
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